On 18 October, Baume & Mercier officially launched its new boutique in Dubai Mall. The inauguration ceremony was hosted by CEO Alain Zimmermann and Ahmed Seddiqi & Sons management, and was followed by a lavish celebration event held at Armani Hotel.
The boutique is beautifully designed in chic understated Hampton’s style mirroring Baume & Mercier’s long-standing values of sharing, authenticity and continuity. It is exclusive and elegant and filled with natural materials and soft, delicate tones reflecting a peaceful seaside ambiance. The welcoming atmosphere, warm décor and remarkable use of light lend itself to the boutique creating a space where visitors welcome.
The opening takes place during a moment of creative transformation for the timeless Swiss brand.“This is a very exciting time for us and the boutique opening offers an ideal opportunity to share our new concept with the Middle East. 2011 has been a very active year for Baume & Mercier with the launch of our new brand territory, and three new inspiring collections. The Dubai Mall boutique is our only in the world, and it is a great pleasure to celebrate the occasion together with our partners Ahmed Seddiqi & Sons,” stated Alain Zimmermann.
At the heart of Baume & Mercier’s new universe is the Hampton Collection launched in the Middle East in September 2011. This line, along with the other 2011 Capeland, Linea and Classima collections, are available at the boutique. Created for both men and women, these timepieces mirror the beautiful seaside ambiance of the Hamptons combining the art of living with stylish elegance.
The Baume & Mercier boutique is located in the Watches & Jewellery section of The Dubai Mall, on the ground floor between the Grand Atrium and Bloomingdale’s, telephone +971 4 339 88 80.