Swizz Beatz Celebrates the Launch of Dom Pérignon Luminous

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Last night, the rain didn’t stop the Haute Living team and New York’s VIPs from heading down to SoHo where behind a team of strict iPad-clad PR girls, an unmarked door led to a private loft party with neon lights, go-go dancers and an exclusive crowd celebrated the launch of Luminous by Dom Pérignon. Guests sipped on the exclusive bubbly throughout the night while dancing to the beats DJ Bobby Nourmand and of course, DJ Swizz Beatz who recently made the Haute 100 list.

With the launch of  Luminous, Dom Pérignon continues to redefine luxury and creativity. This modern rendition features a button wired to make the iconic crest glow for hours in the dark. The mechanics, which are strategically hidden under the bottle, are waterproofed ensuring the bubbles can be chilled while illuminated. Lighting up the night, Dom Pérignon Luminous pays homage to creator Dom Pierre Pérignon’s famous quote “Come quickly, I am drinking the stars!”

Other guests included Brian Atwood, Carmelo Anthony, Andre Balazs, Marco Brambilla, Hannah Bronfman, Ben Bronfman, Scott Buccheit, Greg Calejo, DJ Cassidy, Christina Civetta, Francesco Civetta, China Chow, Alan Cumming, Donna D’Cruz, Ann Dexter-Jones, Todd DiCiurcio, Anh Duong, Todd Eberle, Kate Foley, Luis Gispert, CJ Guinness, Andre Harrell, Matt Kliegman, Chelsea Leyland, Sophia Lamar, Nemo Librizzi, Bai Ling, Leighton Meester, Shala Monroque, Nick Night, DJ Bobby Nourmand, Richard Pandiscio, Tripoli Patterson, Rain Phoenix, Carlos Quirarte, Mazdack Rassi, Mick Rock, JR and Loren Ridinger, Olivia Sandelman, Tom Silverman, DJ Jus Ske, Mark Squires, Sam Talbot, Pat Tenore, Eve Therond, and Jessica White.

Dom Pérignon Luminous is not available at retail and can be found at select nightlife venues across the United States.

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