Every year, Coachella Music Festival brings some of the biggest and brightest stars together to celebrate music and fashion. Heavy hitters like the Kings of Leon, Kanye West, the Strokes and many more perform to sold-out crowds each year.
This weekend, Diesel hosted their 2nd Annual Coachella Brunch, a blow-out pool party that previewed the new the Diesel Island collection. Hollywood’s hottest celebrities filled the pool and were treated to free garb and grub. The festivities, loaded with goodies from their Be Stupid campaign, an attempt to rally free thinking and their new summer collection, tempted the likes of supermodel Alessandra Ambrosio, and stars like Rosario Dawson, Scream 4’s newest victim Emma Roberts to take a sneak peak at Diesel’s precious hidden cargo. Daring daisy dukes, new handbags, watches,sunlasses, swimsuits, and flip-flops were all up for grabs.
Some photos courtesy of Diesel.