Oh, Boy: Chanel’s New Lipstick Debuts at Bloomingdale’s South Coast Plaza

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Looking for a special Valentine’s Day treat that’ll knock her socks off? Nothing makes the heart race like a gift bearing the double-C logo, but popping open the new Chanel lipstick, the Rouge Coco Shine, will give her something to really smile about: having something special and having it first. Bloomingdale’s South Coast Plaza will be hosting a special preview of the formulation at the Chanel Beauty Counter Feb. 10, so you’ll be the first to get your hands on it and make her Valentine’s Day shine.

One of only 100 stores to be featuring a special “preview,” Bloomingdale’s will debut the color Boy, named for Coco’s lover Arthur “Boy” Capel. A natural rose, it’s sure to be the new Mademoiselle, which your special lady’s probably got stowed in her purse right now. She’ll love the formula, which is glossy, smooth and easy to slick on when she’s out and about and you’ll love that she’s getting something few people will even get a chance to even see before the line’s official launch in April. They’ll be selling it from Feb. 10 through 14, and when they run out, you’ll have to wait with the rest of them for the next shipment (which will include the full range of shades). So get there quick, because Chanel’s got a reputation for selling out of exclusive items fast.

Make this Valentine’s Day something that she won’t forget and let her shine bright.

Bloomingdale’s South Coast Plaza is located at 3333 Bristol St., in Costa Mesa. For more information on the Chanel Rouge Shine, call the store directly at 714.352.2525 or visit Bloomgindale’s official web site at www.bloomingdales.com. For more information on Chanel Beauty, visit www.chanel.com.

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