The Wired Store trembled with the sounds of Brooklyn folk rock band The Honey Brothers. Hundreds rocked out as Adrian Grenier showed off his drumming skills Friday. SHFT, founded by Grenier and filmmaker Peter Glatzer, is a Web site and new media platform that produces original video series, offers curated shopping and aims to encourage an eco-conscious lifestyle. The Lighten Up Series is SHFT’s first original Web series that follows the stories of bands aiming to reduce their carbon footprint while on tour.
Find out more at www.shft.com.