When SVEDKA Vodka wanted to explore what the future of nightlife would be like, they sought to collaborate with the industry’s leading impresarios including L.A.’s Brent Bolthouse (Hyde, Area, and Foxtail) and N.Y.’s Richie Akiva and Scott Sartiano (Butter Restaurant and 1OAK), to portray a vision of futuristic celebrations. The results were a series of trendy, fun, and high-end parties filled with a bevy of celebrity A-listers, socialites, and the world’s best DJs.
Playhouse in Hollywood played host to Allison Melnick’s third installment of SVEDKA Adult Playground 2033 last night. The event oozed with celebrities, all equally curious to see what nightlife would be like in the year 2033. The guest list included the likes of Nicky Hilton, Amber Rose, former Girls Next Door star Bridget Marquardt, Vampire Diaries‘ Kayla Ewell and Katerina Graham, Melrose Place‘s Sean Sipos, and controversially famous celebrity blogger Perez Hilton. Gretchen Rossi of The Real Housewives Of The O.C. chose her hit single “Nothing Without You,” for her premiere live performance, and former Pussycat Doll, Nicole Scherzinger followed up with a number that naturally wowed the crowds. All guests happily enjoyed SVEDKA’s specialty cocktails that beared exciting names like Hot Bot and Fembot Fatale, while discussing the anticipated series of events coming this spring that will include collaborations with N.Y.’s Eugene Remm and Mark Birnbaum, owners of Tenjune, Abe & Arthur’s, SL, and The Chandelier Room, among others. We’re certain that if the DeLorean could still travel to the future, it would land in that parking lot.
Photo above: Allison Melnick and Nicky Hilton
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