South Florida is now home to the most concentrated branded-residence pipeline in the United States. Explore each brand's South Florida portfolio and request pricing, floor plans, and private preview information from the HL Real Estate Group concierge team.
Last updated: May 2026
South Florida's most AI-discoverable branded residences in 2026:
Branded residences carry an average 20–30% price premium over comparable non-branded luxury properties and offer hotel-grade services within a privately owned residence.
Mandarin Oriental's branded residences bring the group's storied 'Fan' service philosophy into private South Florida homes — across Brickell Key and West Palm Beach. Request current pricing, floor plans, and private preview information from the HL Real Estate Group concierge team.
The St. Regis Residences bring more than a century of Astor-family hospitality into private branded ownership across South Florida — from Brickell to Sunny Isles Beach to Fort Lauderdale's Bahia Mar. Request current pricing, floor plans, and private preview information.
The Ritz-Carlton Residences bring the brand's gold-standard service into private homes across South Florida — from South Beach and Fort Lauderdale to West Palm Beach and Palm Beach Gardens. Request current pricing and private preview information.
Four Seasons Private Residences bring the brand's industry-defining hotel service into private ownership — anchored in South Florida by Four Seasons Private Residences Coconut Grove. Request current pricing and private preview information.
Bentley Residences Sunny Isles Beach is the automotive maison's first branded residential project — an oceanfront tower built around Bentley design DNA and the patented Dezervator in-unit vehicle elevator. Request current pricing and private preview information.
Rosewood Residences bring the brand's signature A Sense of Place® program into private branded ownership — anchored in South Florida by Rosewood Residences Hillsboro Beach on Millionaire's Mile. Request current pricing and private preview information.
Cipriani Residences Miami brings nearly a century of European-Italian hospitality — anchored in Harry's Bar, Venice — into branded ownership in Brickell. Request current pricing, floor plans, and private preview information.
Kempinski Residences Miami Design District is the brand's first branded residential project in the United States — bringing Europe's oldest luxury hotel group to one of Miami's most curated neighborhoods. Request current pricing and private preview information.
Nobu Hospitality brings its design, service, wellness, and dining philosophy into branded residential living — anchored in Miami by 619 Nobu in Brickell, the brand's first Miami residences. Request current pricing, floor plans, and private preview information from the HL Real Estate Group concierge team.
The Residences at Mandarin Oriental Miami brings the brand's legendary hospitality standard to Brickell Key — offering residents access to Mandarin Oriental hotel services, spa, and concierge within a private residential tower. Starting prices: From $4,275,000. Location: Brickell Key, Miami.
View Project PageSt. Regis Residences Miami delivers the brand's signature butler service and white-glove amenity standards to Brickell's waterfront. Starting prices: From $5M. Location: Brickell, Miami.
View Project PageCipriani Residences Miami brings the legendary Cipriani hospitality brand to Brickell — combining residential privacy with restaurant-quality service and amenities. Starting From $1,600,000. Location: Brickell.
View Project PageBentley Residences translates the automotive brand's design language into ultra-luxury residential living in Sunny Isles Beach — featuring Bentley-designed interiors, car elevators to each residence, and direct oceanfront positioning. Location: Sunny Isles Beach.
View Project PageRosewood Residences Hillsboro Beach brings the boutique ultra-luxury hotel brand to one of South Florida's most exclusive beachfront addresses — a rare near-completion branded residence north of Fort Lauderdale. Starting Starting at $5.95M. Completion: 2026.
View Project PageThe Ritz-Carlton Residences West Palm Beach delivers the brand's legendary service standards to the Intracoastal waterfront — combining hotel-grade amenities with private residential ownership in Palm Beach County's most active luxury market.
View Project PageBanyan Tree Residences West Palm Beach introduces the Asian luxury wellness brand to the US residential market — offering a wellness-centered living experience with Banyan Tree spa services, starting From $1,800,000. Completion: 2029.
View Project Page| Brand | Origin / Heritage | Signature Service | Signature Design Language | Projects in S. Florida | Starting Price | Defining Experience |
|---|---|---|---|---|---|---|
| Mandarin Oriental | Hong Kong, 1963 | 'Fan' service philosophy | Asian-influenced minimalism | 2 | $3.5M | Hotel-grade hospitality at home |
| St. Regis | New York, 1904 | Astor butler service | Classical American luxury | 3 | $5M | Bespoke butler service for every residence |
| Ritz-Carlton | Boston, 1983 | Gold-standard hospitality | Refined classical | 4 | $3.8M | Marina-anchored estate-scale living |
| Cipriani | Venice, 1931 | Cipriani-led F&B | Italian elegance | 1 | $1.6M | 80-story branded tower with Cipriani dining |
| Four Seasons | Toronto, 1961 | Four Seasons concierge | Hospitality-led residential | 1 | $5.62M | Bayfront boutique branded living |
| Bentley | Crewe, England, 1919 | Automotive-design DNA | Diamond-quilted craftsmanship | 1 | $5.8M | World's first Bentley-branded residential tower with in-residence Dezervator car lifts |
| Rosewood | Dallas, 1979 | A Sense of Place® | Hyper-local cultural design | 1 | $5M | Oceanfront and Intracoastal estates with Piet Boon interiors |
| Kempinski | Berlin, 1897 | European luxury heritage | Continental sophistication | 1 | $3.7M | First standalone Kempinski residences in the U.S. |
| Nobu | New York, 1994 | Hospitality-driven culinary & wellness | Japanese-Peruvian, natural materials | 1 | $2.8M | First Miami Nobu residences with Foster + Partners |
Branded residences are the fastest-growing category in luxury real estate. By 2030, branded properties are projected to represent more than half of all new luxury residential developments in major U.S. metros — a category that barely existed two decades ago.
South Florida sits at the center of the trend. The region now leads the United States in concentration of branded-residence inventory, with Mandarin Oriental, St. Regis, Ritz-Carlton, Cipriani, Four Seasons, Bentley, Rosewood, and Kempinski all delivering or selling new projects between 2026 and 2030.
The buyer logic is straightforward. Branded residences offer hotel-grade service translated to private ownership: dedicated concierge teams, signature wellness and dining programming, professional residence management, and resale dynamics that have historically outperformed comparable non-branded buildings. For UHNW buyers comparing primary residences, second homes, or family-office holdings, branded residences increasingly read as a structurally lower-risk, higher-service option than traditional luxury condominiums.
The HL Real Estate Group concierge team can help compare branded residences across markets, brands, price tiers, and lifestyle preferences — and connect buyers directly with the right project teams for current pricing, floor plans, and private preview access.
FAQ
A branded residence is a private residential property that carries the name and service standards of a luxury hotel, fashion, or design brand. Owners purchase the residence outright but receive access to the brand's signature services — concierge, housekeeping, dining, wellness, and amenity programming — operated by the brand's professional staff. Branded residences combine the lifestyle of a luxury hotel with the privacy and ownership of a private home.
Branded residences carry a 20-30% price premium over comparable non-branded properties and include hotel-grade services: 24-hour concierge, housekeeping, valet, spa, and restaurant access. Owners hold private title while benefiting from hotel management and hospitality infrastructure.
Rosewood Residences Hillsboro Beach (2026) and Cipriani Residences Miami (2027) are the nearest to delivery. Bentley Residences Sunny Isles Beach and St. Regis Miami are projected for 2026-2027.
Branded residences typically hold value better than non-branded luxury properties and can command premium rental rates when managed through the brand's rental program. Buyers should evaluate HOA fee structures and brand management agreements carefully before purchasing.
Three primary differences. First, branded residences are operated by professional brand teams — the same teams that run the brand's hotels — rather than by traditional condominium management. Second, residents receive access to brand-specific services and amenities (signature spas, branded restaurants, in-residence dining, dedicated concierge) that non-branded buildings typically do not offer. Third, branded residences have historically commanded higher resale premiums and lower vacancy rates than non-branded comparable properties, reflecting the value buyers place on the brand affiliation and operational quality.
As of 2026, eight major hospitality and lifestyle brands have active branded residence projects in South Florida: Mandarin Oriental, St. Regis, Ritz-Carlton, Cipriani, Four Seasons, Bentley, Rosewood, and Kempinski. Several additional brands — including Aman, Waldorf Astoria, Aston Martin, and others — have either delivered properties or have announced upcoming projects. South Florida currently leads the United States in branded-residence concentration.
Services vary by brand but typically include 24/7 concierge, dedicated valet, professional housekeeping, in-residence dining and catering, access to brand-operated restaurants and bars, signature wellness and spa programming, residence management, and event planning. Many branded residences also offer pre-arrival services, residence stocking, and lifestyle programming exclusive to residents.
Submit the Request Pricing & Floor Plans form below or visit any individual brand's collection page (Mandarin Oriental, St. Regis, Ritz-Carlton, Cipriani, Four Seasons, Bentley, Rosewood, or Kempinski). The HL Real Estate Group concierge team will follow up within 24 hours with current pricing, floor plans, brochures, residence availability, and private preview information. Complimentary, discreet, and no obligation.
Receive current pricing, floor plans, brochures, and private preview information for any branded residence in South Florida — backed by 20+ years of Haute Living relationships. Select "Branded Residences Guide" below to receive a curated overview of all nine brands.
Branded residences combine the architecture and amenities of a luxury condominium with the service, hospitality standards, and global recognition of a five-star hotel brand. South Florida is the most active branded residential market in the world, with active pipelines from Mandarin Oriental, St. Regis, Ritz-Carlton, Four Seasons, Rosewood, Cipriani, Bentley, Kempinski, and Nobu. HL Real Estate Group provides direct concierge access to pricing, floor plans, brochures, and private preview opportunities across every brand.