For over three decades, Dr. Baruch Jacobs has quietly shaped the beauty of Miami Beach, one patient at a time. As the founder of Miami Beach Cosmetic and Plastic Surgery Center, Dr. Jacobs blends surgical precision with an artist’s eye, creating results that are as natural as they are transformative. Inspired early in his career by the life-changing power of reconstructive and aesthetic surgery, Dr. Jacobs set out to build a practice where world-class care meets compassionate, personalized attention. Today, his center is known not only for its refined, trustworthy approach but also as a place where confidence is restored and beauty is reimagined. We caught up with Dr. Jacobs to learn more about the heart of his practice, the treatments his patients love most, and what’s next in the world of plastic surgery.
Photo Credit: Dr. Baruch Jacobs
Was there a personal and/or professional experience that inspired you to open your practice?
Throughout my training and early career, I was deeply moved by the transformative impact plastic surgery could have on a person’s confidence and well-being. Whether it was reconstructive surgery for a breast cancer survivor or cosmetic procedures that helped patients feel more like themselves, I saw firsthand how this field went beyond aesthetics - it was about restoring self-image and improving quality of life.
When I co-founded the Miami Beach Cosmetic and Plastic Surgery Center in 1990 with my wife, Robin Jacobs, our goal was to create a practice where patients received not only top-tier surgical care but also a personalized experience that made them feel comfortable and understood.
What was your mission at the start of opening your practice? Has it changed?
At the start of opening my practice, as today, my mission was to provide the highest level of personalized care, combining surgical expertise with an artistic approach to enhance both form and function. I wanted to create a welcoming environment where patients felt heard, informed, and confident in their choices. My goal was not just to perform procedures but to educate and empower patients, ensuring they achieved natural-looking results that aligned with their aesthetic goals and overall well-being. I wanted to build a space where artistry and medical expertise came together to help people feel their best, and 35 years later, that mission remains at the heart of what I do.
If you had to pick three words to describe the vibe of your practice, what would they be and why?
Refined, Compassionate, Trustworthy.
- Refined – My practice is dedicated to precision, artistry, and the highest standards of care, ensuring an elegant and natural aesthetic.
- Compassionate – Every patient is treated with empathy and understanding, creating a supportive environment where their concerns and goals are truly heard.
- Trustworthy – With decades of experience and a strong reputation, patients know they are in safe hands, receiving expert guidance and honest recommendations.
How did you come up with the name of your practice?
The name "Miami Beach Cosmetic and Plastic Surgery" was chosen to reflect both our location and the focus of our practice. Miami Beach is globally recognized for its beauty, lifestyle, and culture, which perfectly aligns with the transformative services we offer. We wanted the name to be clear and descriptive, so people could immediately understand that we specialize in both cosmetic enhancements and plastic surgery, while also emphasizing the luxurious, vibrant setting of Miami Beach, where our practice thrives. It also serves as a reminder that beauty is personal and ever-evolving, and we're here to help our patients achieve their goals.
What are the most popular services requested?
Breast Augmentation and Reduction: Breast surgeries continue to be in high demand, with a noticeable trend toward achieving results that enhance the body's natural proportions. In breast augmentation, there's a growing preference for smaller implants that harmonize with the individual's frame, reflecting a desire for subtle enhancements. Conversely, breast reduction procedures have increased dramatically, indicating a shift toward prioritizing comfort alongside aesthetics.
Tummy Tuck (Abdominoplasty): This procedure effectively removes excess skin and fat while tightening the abdominal muscles, helping individuals achieve a firmer and flatter abdomen. These trends reflect a broader movement toward personalized, natural-looking enhancements that prioritize both aesthetic appeal and individual comfort.
Liposuction: Liposuction is a widely sought-after cosmetic procedure that removes stubborn fat deposits, helping to sculpt and refine the body's contours. It is ideal for individuals who struggle with areas resistant to diet and exercise, as it provides a more balanced and proportionate appearance. In Florida, where an active, beach-ready lifestyle is embraced, liposuction allows patients to achieve their desired shape with lasting confidence. Beyond aesthetics, the procedure can also enhance mobility and comfort, contributing to an improved sense of well-being.
What is the future of your field?
The future of plastic surgery is rapidly evolving, driven by advancements in technology, refined surgical techniques, and a growing emphasis on natural, long-lasting results. Patients today seek procedures that not only enhance their appearance but also restore confidence and improve quality of life. From state-of-the-art facelift techniques that deliver youthful yet subtle rejuvenation to innovative breast reconstruction options that empower breast cancer survivors, the field is more patient-focused than ever.
Minimally invasive and combination procedures are also shaping the future, allowing for quicker recovery and more tailored results. Cutting-edge developments in fat grafting are revolutionizing facial rejuvenation, breast enhancement, and body contouring. These techniques enhance volume, improve skin quality, and promote natural-looking outcomes. Expertise, artistry, and precision remain the foundation of exceptional plastic surgery. The next generation of surgical advancements will continue to prioritize customization, safety, and patient satisfaction, ensuring that aesthetic and reconstructive surgery remains both transformative and empowering.
What are you best known for?
- Breast surgery includes augmentation, breast lifts (mastopexy), and breast reductions.
- Body contouring, including liposuction and tummy tucks (abdominoplasties).
- Mommy makeovers usually include a component of both of the above.
The Sunday New York Times has called Dr. Jacobs the plastic surgeon who has been “entrusted with keeping Miami Beach beautiful”.
What is unique about your practice?
My practice is unique in that I blend a strong background in both general surgery and plastic surgery, providing patients with a holistic approach to their care. With extensive experience treating a diverse range of patients, including celebrities and dignitaries, I focus on both the aesthetic and functional aspects of surgery. The personalized attention I give to each patient, along with my deep understanding of the complexities of reconstructive and cosmetic procedures, allows me to deliver results that are tailored to the individual’s needs and goals. Additionally, having co-founded the Miami Beach Cosmetic and Plastic Surgery Center, I've worked to create a welcoming and professional environment that prioritizes patient comfort and satisfaction.
In our practice, we blend the most innovative techniques with years of surgical expertise to deliver natural, lasting results. For facelifts, we specialize in techniques that provide a more youthful, refreshed look without the telltale signs of surgery. In breast enhancement, we offer advanced options like fat grafting, giving patients natural, beautiful outcomes with minimal downtime. For eyelid rejuvenation, newer techniques help achieve a bright, rested appearance with precision and faster healing. We also incorporate skin care to enhance healing and improve skin quality.
With a deep commitment to artistry and innovation, our approach is always tailored to the individual, whether restoring confidence after breast cancer, reversing signs of aging, or refining delicate facial features. Our goal is simple: to combine the best of modern plastic surgery with decades of experience to help our patients look and feel their best.
Are there any new services you are excited to offer?
Non-surgical treatments have become incredibly effective in delaying the need for invasive procedures, helping patients maintain youthful, natural results for longer. By addressing early signs of aging, volume loss, and skin laxity, these treatments can prolong the time before surgical interventions are necessary.
- Preventative Anti-Aging
- Treatments like Botox prevent dynamic wrinkles from becoming deeper over time by relaxing the muscles that cause them.
- Gradual Volume Restoration
- Dermal fillers and collagen stimulators restore lost volume in the cheeks, jawline, and under the eyes, reducing the need for early facelifts or fat grafting.
- Newer fat grafting procedures enhance shape and volume, postponing the need for surgical implants or lifts.
- Skin Tightening & Lifting
- Ultrasound and radiofrequency treatments like Thermage help tighten skin by stimulating collagen and elastin, delaying the need for facelifts, neck lifts, or eyelid surgery.
- Endotine ribbons offer a lifting effect that can extend the time before a patient considers a surgical facelift.
- Maintaining Overall Skin Health
- Regular Hydrafacials, facials, and skincare regimens improve skin texture, even tone, and reduce sun damage, helping individuals maintain a youthful appearance longer without surgical intervention.
By consistently incorporating non-surgical treatments, patients can extend the time before needing major surgical procedures, sometimes indefinitely. When surgery does become necessary, these treatments can also improve results and recovery, as healthier skin responds better to surgical interventions.
- Improved Safety and Customization
- The industry is moving toward safer anesthesia techniques, faster recovery options, and more customized approaches based on genetics and lifestyle.
- Social media transparency and the movement toward realistic beauty standards are influencing more ethical marketing and patient education.
As these innovations continue, plastic surgery will become more precise, personalized, and patient-friendly, blending science with artistry to create natural, long-lasting results.
What is one underrated service that doesn’t receive as much press as it should be?
One of the most underrated plastic surgery procedures that deserves more attention is fat grafting (fat transfer). This technique involves harvesting fat from one area of the body (such as the abdomen or thighs) and injecting it into another area (such as the face, breasts, or hands) to restore volume and improve contours.
Why It’s Underrated:
- Natural Enhancement – Since the patient’s own fat is used, it integrates well with the body, reducing the risk of rejection or allergic reactions.
- Dual Benefit – It simultaneously removes unwanted fat from one area while enhancing another.
- Long-Lasting Results – Unlike fillers that need frequent touch-ups, transferred fat can last for years.
- Versatile Applications – Used for facial rejuvenation, breast reconstruction, Brazilian Butt Lift (BBL), and even hand rejuvenation to restore lost volume.
- Minimally Invasive – Compared to implants or synthetic fillers, it requires smaller incisions and has a more natural feel.
Despite these benefits, fat grafting is often overshadowed by more mainstream procedures like facelifts, Botox, or breast implants. However, as techniques improve, it’s gaining recognition as a powerful and natural alternative for rejuvenation and contouring.
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