NewBioRx Opens Its First Longevity Flagship in Beverly Hills With Chris Brown and Nicole Murphy Among Its Co-Founders

Longevity has become the luxury conversation of the moment, and as of this week it has a storefront on one of Beverly Hills’ most medical addresses. NewBioRx, a physician-guided longevity and wellness brand, has opened its first-ever retail flagship at 439 N. Bedford Drive, a walk-in destination for longevity education, personalized wellness and the brand’s expanding portfolio of products, backed by a nationwide telehealth platform available in all 50 states.

The founder roster reads like an L.A. guest list. NewBioRx was founded by Dr. Thomas Connelly, the celebrity dentist whose clientele includes Post Malone, Chris Brown, Cardi B, Shaquille O’Neal, Odell Beckham Jr., Lil Yachty and Offset, alongside co-founders Chris Brown, Nicole Murphy, Sam Sulek and Mike O’Hearn. The brand positions itself at the intersection of entertainment, wellness and longevity, and the opening-day photos it shared bear that out: drummer Travis Barker was among those touring the orange-drenched flagship with Connelly.

Inside the Beverly Hills Flagship

The flagship is designed as a welcoming environment where visitors can explore longevity products, ask questions and access virtual medical consultations. In-person education covers NewBioRx’s physician-guided approach and the products available, while on-site telehealth access lets visitors complete a virtual consultation with a licensed medical provider using an in-store iPad or their own phone.

The product story centers on 18 prescription-only peptide formulations, delivered in pre-loaded, multi-dose pens with a click-dose mechanism, and on topical longevity skincare, led by the GHK-Cu Snap-8 Copper Peptide Facial Serum (30 mL, $35), formulated with copper peptides and Snap-8. Notably, prescription products are not dispensed at the flagship itself: when medically appropriate, prescriptions are typically approved the same day, compounded by a licensed pharmacy partner and cold-shipped overnight directly to patients.

Founder Dr. Thomas Connelly and Chief Operating Officer Travis Granado are on site at the store, which is open Monday through Friday from 11 a.m. to 3 p.m. Walk-ins are welcome and no appointment is necessary.

Telehealth in All 50 States

Beyond Bedford Drive, NewBioRx operates a nationwide telehealth platform connecting patients with licensed medical providers in all 50 states. Patients complete an online consultation with a licensed provider, who determines whether a prescription is medically appropriate. If approved, the prescription is sent to NewBioRx’s compounding pharmacy partner, licensed in all 50 states, which compounds the prescribed pen and cold-ships it overnight to the patient.

Approvals are typically same-day, subject to medical review. Each pen generally provides a 30-day supply, depending on provider-directed dosing; providers typically prescribe for 90 days, with an optional monthly recurring subscription. The idea, per the brand, is to combine personalized medical guidance, convenient prescription access and direct-to-patient delivery so that longevity-focused wellness services are accessible well beyond Beverly Hills.

A New Approach to Longevity

“Everyone is talking about longevity, but it shouldn’t belong only to people with a concierge doctor,” said Connelly. “NewBioRx takes what has worked in my chair for years and makes it simple enough to stick with: a real provider, a real prescription, one pen.”

Co-founder Nicole Murphy framed it as a matter of routine. “My whole career has taught me that aging well comes down to consistency, not shortcuts,” she said. “NewBioRx makes the right routine easy to keep. You talk to a provider, you get a plan, and you use one pen. That’s something I can actually stay with.”

NewBioRx plans to expand its longevity platform with additional product lines in the second quarter of 2027. For now, Angelenos can see the first chapter in person: the NewBioRx flagship is open at 439 N. Bedford Drive, Beverly Hills, Monday through Friday, 11 a.m. to 3 p.m., with more at newbiodirect.com.

For more of Haute Living’s beauty and wellness coverage, see Haute Beauty.