LVMH’s Les Journées Particulières Arrived at The Landmark For an Incredibly Rare Look Inside Its Jewelry Workshop

Tiffany & Co. opened two of its most closely guarded New York addresses to the public from October 16 to 18, 2026, for Tiffany Les Journées Particulières—the LVMH group’s behind-the-scenes weekend celebrating the craftsmanship of its Maisons. Visitors toured The Landmark, Tiffany’s Fifth Avenue flagship, and the Tiffany Jewelry Design and Innovation Workshop, where the Maison’s Master Artisans walked guests through the making of Bird on a Rock.

Photo Credit: Evelyne Freja for Tiffany & Co.

This year marked the sixth edition of Les Journées Particulières, which LVMH launched in 2011 and has since grown into a global open-house tradition. The 2026 program spanned 71 venues across 45 Maisons in 13 countries, including 26 first-time venues and seven nighttime venues. Four of those venues were in the United States, and The Landmark was among the sites opening its doors for the first time.

“Les Journées Particulières will take place for the sixth time in 2026,” wrote Antoine Arnault, Image & Environment, LVMH, in his introduction to the program. “Since the event was launched in 2011, we have stayed true to our ambition: open the doors of our Maisons and invite the public into these temples to their exceptional savoir-faire to meet the people who bring it to life.”

At the Jewelry Design and Innovation Workshop, LVMH billed the experience as “an immersive journey behind the creation of Bird on a Rock Fine Jewelry, from the initial design to the final stone setting, showcasing the Maison’s craft and technical mastery.” The workshop’s exact address was shared only with guests upon booking — a rare invitation behind the scenes.

Photo Credit: Evelyne Freja for Tiffany & Co.

The bird itself, Jean Schlumberger’s Bird on a Rock, launched in 1965, has a storied pedigree, which Christopher Young, Vice-President & Creative Director, Tiffany & Co. Patrimony and Global Creative Visual Merchandising, laid out in LVMH’s program. “The most surprising, and the most elegant too, is without doubt the famous Bird on a Rock, a Tiffany design launched in 1965 and reinterpreted by Nathalie Verdeille, Senior Vice President, Chief Artistic Officer, more than sixty years later,” he said. One of the first brooches went to Rachel “Bunny” Mellon, the philanthropist, horticulturalist and good friend of Jean Schlumberger; one of the first iterations paired yellow and white diamonds perched on lapis lazuli.

“Today, at the Jewelry Design & Innovation Workshop, Bird on a Rock is reimagined into exquisite fine jewelry creations at the hands of Tiffany Master Artisans,” Young said.

Photo Credit: Evelyne Freja for Tiffany & Co.

The Landmark at 727 Fifth Avenue offered what LVMH described as “a curated journey through the Maison’s past and present, blending contemporary art, heritage, and extraordinary jewelry creations” across multiple floors. Tiffany opened the flagship in 1940. “This mythical bird has always known where to land on Fifth Avenue,” Young said.

Photo Credit: Evelyne Freja for Tiffany & Co.

Tiffany wasn’t LVMH’s only New York stop: Sephora’s Fifth Avenue store at 580 Fifth Avenue also took part, with multi-brand activations, beauty services and a concierge welcome. But the Tiffany Les Journées Particulières double bill was the real draw — pairing the flagship with the workshop let visitors trace a single icon from the artisan’s bench to the vitrine.

For more of Haute Living’s Tiffany coverage, see Bird on a Rock by Tiffany 2026 and the Landmark’s 2025 holiday celebration.