Tod’s Puts the Italian Touch on iPad

Tod’s is more than just a classic trendsetter in the fashion world. The iconic brand has the means to get places with its unfaltering reputation as a global symbol of comfort and elegance, but the Italian fashion and accessories house contributes to advancements in other respectable fields of innovation. In the recent past, Tod’s has partnered up with Ferrari to create Tod’s for Ferrari, and even came out with its own helmet line, and today, Tod’s hits the tech world with the launch of its first iPad app, “My Life is in this Bag.”

The always-flawless Leighton Meester is a fan of the sophisticated D-Bag, as are impeccably stylish stars Diane Krueger, Nicole Kidman, Jennifer Garner, and Jessica Alba. But Tod’s D-Bag appeal goes beyond the A-list. “My Life is in this Bag” introduces the iPad-connected to six potent women from all walks of life who share their journeys through Tod’s newly launched app. Meet Lauren Remington Platt, the socialite; Shirin von Wulffen, the intellectual; Tara Thivolet, the globetrotter; Christina Boujnah, the mother; Victoria Tang, the businesswoman; and Brooke de Ocampo, the art dealer. Together these longtime Tod’s devotees empower “My Life is in this Bag” by allowing the brand to photograph the contents of their D-Bags.

No matter which title you most relate too, the women’s snapshots represent Tod’s foray into revolutionary commerce through the iPad. Tod’s premier app allows users to experience Tod’s world of luxury. “My Life is in this Bag” showcases virtual themed lifestyles, and divulges tips such as the most spectacular destinations around the globe to an insider guide for art and entertainment.

Enter Tod’s virtual world to browse collections and view the extensive range of Tod’s classy D-Bags through a linked individual product page, an effortless 360-degree zoom, and city store locator, so that you can always find your nearest Tod’s boutique, regardless of where in the world your journey make lead you. The app’s cutting-edge design, created by Formapura, brings the brand’s most desirable products and lifestyles directly to Tod’s customers with the simple touch of an Apple interface.

In conjunction with the reveal of its iPad app, Tod’s has unveiled its new chic case for iPad, available in Tod’s boutiques nationwide. Because supermodels in the buff, totally acceptable; iPad au naturel, not so much.

Tod’s iPad app is available exclusively through the online Apple store starting today, or visit www.Tods.com for more on Tod’s.