Haute 5: Personalizando El Lujo
Photo Credit: Louis Vuitton
En México ya se ofrecen varias opciones para personalizar productos de lujo haciéndolos aun más exclusivos y únicos. Puedes desde mandar hacer un traje a la medida en casas como Ermenegildo Zegna con un traje a Su Misura; en Brioni o en Leo Fabio, así como, personalizar zapatos con tus iniciales en Prada o zapatos a la medida en Ferragamo.
El hecho de poder elegir o aun crear tus propios diseños es lo que ofrecen ahora muchas casas de lujo, el que tus prendas puedan ser únicas e irrepetibles o poder modificarlas de acuerdo a tus preferencias personales, esto es lo que conocemos por customización una palabra que forma parte del nuevo vocabulario empleado en la mercadotecnia actual adoptado por muchas de las marcas como Louis Vuitton, Prada, Gucci, etc
Será el lujo personalizado o customizado lo más exclusivo y solicitado y el regresar al trabajo artesanal en su máxima expresión el lujo en el último nivel?
Definitivamente el trabajo artesanal y el cuidado de los detalles es lo que diferencia al lujo de lo hecho en masa y se enorgullecen en mostrarlo, como Hermès que nos trae a México a sus artesanos para mostrar cómo hacen sus productos o como Louis Vuitton con controles de calidad perfectos de sus artesanos en sus talleres de Asnières, Francia.
Photo Credit : Ermenegildo Zegna
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