Guinness Taps Into Our Inner Drunken Sailor With Submarine Bar
20,000 Guinness’s under the sea just became a reality. Guinness partnered with London based architectural firm, Jump Practice to create the interior for a submarine, which looks like a bubbly futuristic space pod stocked with pints of the Irish stout-a sauced seafarer’s heaven.
Recently, the submarine descended into the Baltic Sea from the Stockholm harbor where it is docked. Lucky winners of the “Sea Experience,” which celebrates Guinness’ 250th anniversary, were drunken sailors as they downed pints and cruised the depths of the Baltic around Sweden, maybe observing a mermaid or two through the portholes.
The interior is covered with rubber disks resembling bubbles; some of the disks are empty and replaced with LED lights or holders for pints of Guinness. The submarine represents Guinness’ promotional tagline “Alive Inside” as it strives to create “a dynamic, flowing experience.”
Like Haute Living London? Join our Facebook page or follow us on Twitter @HauteLivingUK. Want Haute Living London delivered to your inbox once a week? Sign up for our newsletter.
Source: Huffington Post/AdWeek
Related Articles
NextGen Creators Returns to Miami for Its Spring Session—Everything You Need to Know
NextGen Creators returns to Miami with Gary Vaynerchuk, a female-led power panel, immersive brands, and creator economy insights.
Nadia Ferreira Shines As Official Co-Host Of Premio Lo Nuestro 2026 On Univision
At this year’s Premio Lo Nuestro 2026, Nadia Ferreira officially stepped into a new era. Making her debut as an official co-host of Premio Lo Nuestro, Ferreira lit up the stage in a live broadcast seen by millions worldwide. Confident, charismatic, and effortlessly poised, she brought warmth and high-glamour energy to one of Latin music’s […]
Alinea’s 20th Anniversary Tour Lands at Bellagio Las Vegas for Limited Residency
Alinea, the iconic Chicago restaurant led by Grant Achatz, brings its 20th Anniversary Tour to Las Vegas this spring.
A Seat at Jean-Georges’ Table: Inside the Most Coveted Dinner of South Beach Wine & Food Festival
During the height of the South Beach Wine & Food Festival frenzy, tucked away from the festival’s high-energy swirl, a seat at Jean-Georges’ table wasn’t about flash. It was about intention. Hosted by Jean-Georges Vongerichten and Terra CEO David Martin, the intimate seated dinner offered a first taste of what’s to come at Jean-Georges Miami […]
Camila Coelho Joins So They Can as Global Ambassador, Turns Birthday Into Mission for Girls Education in Africa
Camila Coelho launches birthday fundraiser as Global Ambassador for So They Can to build a girls dormitory in Africa.
How Crypto Platforms Are Turning Education Into a Wealth-Building Engine for Young Investors
How crypto platforms are investing in financial literacy to empower Gen Z and drive sustainable digital asset adoption worldwide.
Latest Stories
Trending Articles
Related Articles
NextGen Creators Returns to Miami for Its Spring Session—Everything You Need to Know
NextGen Creators returns to Miami with Gary Vaynerchuk, a female-led power panel, immersive brands, and creator economy insights.
Nadia Ferreira Shines As Official Co-Host Of Premio Lo Nuestro 2026 On Univision
At this year’s Premio Lo Nuestro 2026, Nadia Ferreira officially stepped into a new era. Making her debut as an official co-host of Premio Lo Nuestro, Ferreira lit up the stage in a live broadcast seen by millions worldwide. Confident, charismatic, and effortlessly poised, she brought warmth and high-glamour energy to one of Latin music’s […]
Alinea’s 20th Anniversary Tour Lands at Bellagio Las Vegas for Limited Residency
Alinea, the iconic Chicago restaurant led by Grant Achatz, brings its 20th Anniversary Tour to Las Vegas this spring.
A Seat at Jean-Georges’ Table: Inside the Most Coveted Dinner of South Beach Wine & Food Festival
During the height of the South Beach Wine & Food Festival frenzy, tucked away from the festival’s high-energy swirl, a seat at Jean-Georges’ table wasn’t about flash. It was about intention. Hosted by Jean-Georges Vongerichten and Terra CEO David Martin, the intimate seated dinner offered a first taste of what’s to come at Jean-Georges Miami […]
Camila Coelho Joins So They Can as Global Ambassador, Turns Birthday Into Mission for Girls Education in Africa
Camila Coelho launches birthday fundraiser as Global Ambassador for So They Can to build a girls dormitory in Africa.
How Crypto Platforms Are Turning Education Into a Wealth-Building Engine for Young Investors
How crypto platforms are investing in financial literacy to empower Gen Z and drive sustainable digital asset adoption worldwide.
Subscribe to Haute Living
Receive Our Magazine Directly at Your Doorstep
Embark on a journey of luxury and elegance with Haute Living magazine. Subscribe now and have every issue conveniently delivered to your home. Experience the pinnacle of lifestyle, culture, and sophistication through our pages.
Haute Black Membership
Your Gateway to Extraordinary Experiences
Join Haute Black and unlock access to the world's most prestigious luxury events