Vendormint and Rethinking Profitability And Bottom Line Growth For America’s C-Suite

Haute Living: What inspired the founding of Vendormint, and why now?

Max Borin: The idea for Vendormint came from identifying a serious gap in deduction recovery—particularly for brick-and-mortar retail suppliers. Many were losing revenue due to unresolved chargebacks, compliance fines, and deductions, and the tools available lacked the visibility and scale needed to tackle those problems effectively.

Dallas Counts: Exactly. Existing solutions tend to be narrow in scope. They might support one or two retailers—usually the giants like Amazon or Walmart—but miss out on the broader ecosystem.

With my 15 years at Walmart, I saw firsthand how vendors were being asked to reinvest more, all while navigating increasingly complex compliance standards and rising costs, such as tariffs or retail media spend.

Vendormint empowers suppliers to truly understand their P&L and recover revenue that’s often hiding in plain sight.

Haute Living: There’s no one-size-fits-all solution in this space. How does Vendormint adapt to each client’s unique challenges?

Dallas Counts: Our approach is comprehensive. Most tools out there specialize in only a few retailers—but Vendormint supports over 56 retail fronts and counting.

We analyze both valid and invalid deductions. And we don’t stop at recovery—we help clients prevent issues upstream before they become costly.

Max Borin: Visibility is our edge. Because we work with multiple suppliers and retailers, we can identify trends faster and adjust in near-real time. That collective intelligence is something a supplier managing their deductions in-house could never match alone.

Haute Living: What emerging trends are you seeing in the B2B and revenue recovery landscape?

Dallas Counts: Retailers are evolving fast. Programs like Walmart’s ‘On Time In Full’ or Target’s upcoming transportation compliance initiative are putting more pressure on suppliers.

Simply put – If you’re not ahead of these shifts, you’re likely losing margin.

Our advantage is scale. We spot systemic changes early, adapt our processes quickly, and protect our clients from losing the ability to recover funds due to outdated claim submissions.

Max Borin: And as these operational pressures grow, so does the “revenue gap”—the difference between what suppliers invoice and what they actually receive.

Vendormint exists to close that gap.

Haute Living: How does Vendormint align with Haute Living readers who value time, excellence, and strategic growth?

Dallas Counts: This is a strategic solution designed to save time and recover revenue—fast.

Without Vendormint, companies would need to hire and train large teams, invest in tools, and wait months to see results.

We offer efficiency at scale, which lets executives reinvest recovered revenue into growth, innovation, or offsetting costs like tariffs.

Max Borin: Efficiency through innovation is key.

We’re constantly investing in our technology to streamline inefficiencies, free up clients’ time, and enhance data visibility. That’s what makes us a growth engine for our partners.

Haute Living: Where do you see Vendormint—and the industry—evolving in the next 1 to 5 years?

Dallas Counts: Our focus is to broaden our retail coverage and expand globally.

Most of our clients operate internationally, so we’re building capabilities to support them across Canada, LATAM, Europe, and Asia.

Max Borin: The industry will shift from reactive deduction management to proactive prevention. Retailers will continue tightening supply chain compliance, and the suppliers who adopt preventative strategies will come out ahead.

Haute Living: Is Vendormint scalable enough to support Fortune 500 companies today?

Dallas Counts: “For U.S.-based operations, we’re already there, and we’re rapidly expanding to serve multinational suppliers as well. But even as we scale, we’re constantly evolving—there’s always a way to improve.

Max Borin: Our modular tech allows us to customize per client profile. We can process massive data sets, and our dispute management platform is designed for Fortune 500 complexity.

Whether you’re a U.S. supplier or a multinational, we can support you.

Haute Living: Final thoughts for Haute Living’s audience?

Dallas Counts: Many companies don’t even realize the scale of the opportunity.

“For U.S.-based operations, we’re already there, and we’re rapidly expanding to serve multinational suppliers as well. We even offer a free audit for potential partners to estimate this opportunity.

Max Borin: A final takeaway: Proactive beats reactive.

The next wave of operational excellence will belong to those who predict and prevent deductions, not just those who clean them up afterward.