Luxury Group & Sotheby’s Introduce The Ultimate Collaboration: “Iconic Pieces. Extraordinary Experiences”
For the first time in hospitality history, Luxury Group by Marriott International has partnered with Sotheby’s to launch a collaboration.
The Luxury Group, which includes illustrious hotel brands such as The Ritz-Carlton, St. Regis Hotels & Resorts, Bvlgari Hotels & Resorts, and JW Marriott, is now bringing once-in-a-lifetime travel opportunities to Sotheby’s global clientele. These curated journeys draw inspiration from Sotheby’s Luxury Sales, which features an array of coveted collector’s items across categories like jewelry, fashion, watches, and fine spirits. From art-inspired itineraries to extraordinary experiences, this partnership showcases the shared dedication of both brands to reimagine luxury for a modern, cultured audience.
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“Hospitality is an art form,” said George Hammer, Global Head of Luxury Marketing for Marriott International. “By blurring the lines between tangible and intangible luxuries, ‘Iconic Pieces. Extraordinary Experiences.’ will converge the worlds of world-class travel and collectible treasures, crafting transformative moments for our guests.”
Launching the collaboration, the Luxury Group will offer bespoke travel experiences to Sotheby’s collectors, allowing them to bid on exclusive itineraries through Sotheby’s Sealed, an online auction platform. Highlights include “Whiskey Reverie,” presented by The Ritz-Carlton, and “Alexander McQueen Discovery,” an EDITION Hotels experience exploring the legacy of the visionary designer. These curated experiences reflect a unique blend of craftsmanship, heritage, and luxury in the modern era.
In addition, the collaboration will feature exclusive masterclasses for VIPs of both brands, like the inaugural “Whiskey & Watches” event at The Ritz-Carlton New York, NoMad, which offered participants an inside look at rare American whiskies and a prestigious collection of timepieces. A jewelry masterclass will follow at the newly transformed St. Regis New York, showcasing Sotheby’s Important Jewels auction within the elegance of the hotel’s Presidential Suite.
Beyond these events, the Luxury Group and Sotheby’s are committed to inspiring wanderlust through a collaborative content series. Through short-form videos, they will highlight the rich artistry of the Luxury Group’s hotels, the vibrant art scenes of global destinations, and curated travel recommendations, all available on Sotheby’s platforms.
Eléonore Dethier, Sotheby’s Global Head of Partnerships, expressed her excitement for this transformative partnership: “By merging Sotheby’s expertise in extraordinary collectibles with the Luxury Group’s world-class hospitality, we are setting a new standard for luxury experiences. This collaboration is a celebration of the intersection of luxury, culture, and hospitality, offering connoisseurs a unique opportunity to engage with Sotheby’s in a truly immersive way.”
With this trailblazing collaboration, the Luxury Group and Sotheby’s are redefining what it means to experience luxury, creating unforgettable journeys and offering exclusive access to the world’s most coveted treasures.
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