LOUIS XIII Cognac’s The Drop Celebrated Opening of ‘Patron of The New’s’ Popup Store

On November 30th, LOUIS XIII Cognac celebrated the opening of an exclusive popup within designer clothing and accessories store Patron of the New, featuring their newest offering, THE DROP. THE DROP was developed to exhilarate the next generation of connoisseurs and introduce them to the legacy of LOUIS XIII Cognac. 

The evening began on Patron of the New’s outdoor patio, where guests enjoyed custom cocktails and hors d’oeuvres. DJ sets by DCR Milda and WondaGurl gave the atmosphere a momentous vibe.

Attendees included notable tastemakers from the entertainment, fashion, business, music, and art industries with appearances from Rhuigi Villaseñor, designer/founder of RHUDE and creative director for Bally, celebrity esthetician Renee Rouleau, Pink Dolphin Clothing’s Cena Barhaghi, Canadian Record Producer WondaGurl, Tito Sheppard, and Patron of the New founder Jonathan Pak.



THE DROP from LOUIS XIII is a collection of five, 10ml portable bottles of the brand’s iconic cognac. The new format was displayed throughout the evening within the popup space.

A wearable version of THE DROP, which includes a leather bottle case and adjustable strap, was exhibited in décor elements and worn by several attendees.

LOUIS XIII’s limited edition popup at Patron of the New opened on November 30th and will remain in the store until December 10th, 2022.