Step Inside The First Zegna Lab In NYC For A Meaningful Retail Experience
Zegna unveils its first Zegna Lab concept — which provides customers with immersive and meaningful experiences — in New York City.
Photo Credit: Zegna
There’s a fashionable new destination in SoHo thanks to Zegna now that the haute menswear brand has opened its first Zegna Lab in New York City.
Photo Credit: Zegna
The Lab, which is located at Lafayette Street between Prince and Spring, reinforces the company’s continual development in new and interactive retail spaces. The space is designed for changeability and will evolve over the course of each year, creating a new look and feel every month. This allows the Lab to highlight special collections, new launches and capsules and exclusive products.
Photo Credit: Zegna
To foster community in its new downtown home, Zegna is also partnering with neighboring businesses to curate a selection of local experiences, which celebrate the true soul of Soho.
Photo Credit: Zegna
The space itself has the ability to adapt to any visitor, including creating an atmosphere that suits their preferences. Furthering the Lab’s immersive experience is a Zegna curated rotating record collection inclusive of vintage vinyls and playlists from local DJs, selected
monthly by the Artistic Director Alessandro Sartori.
Photo Credit: Zegna
The Zegna Lab is located at 265 Lafayette Street New York, NY 10012
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