Introducing Summer’s Newest Drink: La Fête du Rosé

La Fête du RoséPhoto Credit: Gary James


La Fête du Rosé has debuted right in time for the kickoff of the summer season from a group of industry veterans including CEO Donae Burston. Made in conjunction with the prestigious Domaine Bertaud Belieu Winery in the heart of Saint-Tropez, La Fête is a premium rosé wine labeled geared towards multicultural millennials who have a thirst for life, travel and wine.

The company was conceptualized by Burston after countless years in the industry working for prestigious brands like Dom Pérignon, Armand de Brignac, Belvedere, Moët & Chandon, Hennessy and Veuve Clicquot. Inspired by his zest for life and travels to some of the world’s most luxurious destinations including Mykonos, Saint-Tropez and home in Miami, Donae developed a deep appreciation for the joy of drinking wine and celebrating together with friends and family, merging different cultures together.

“We couldn’t be more excited to bring La Fête Rosé to the market,” Burston said. “To us, La Fête is much more than a traditional rosé brand—it’s a feeling and lifestyle that we’re thrilled to be able to share.”

He continued, “With a commitment to creating a Saint-Tropez Rosé that is both authentic and exceptional, the group of beverage experts went directly to the esteemed Domaine Bertaud Belieu winery. Extremely dedicated to this blend, 80-percent of the 65-hectare vineyard produces rosé.”

After much time and effort put into creating the perfect blend of rosé, La Fête is ready to launch for the summer season, kicking off right in time for Memorial Day Weekend—serving as the perfect poolside or beachfront sip, bringing the taste and vibe of Saint-Tropez right to the U.S.

Additionally, the brand is giving back to those less fortunate, as a portion of proceeds from every bottle purchased will be distributed to various programs that serve underprivileged, low-income youths overseas to help them develop new skillsets and grow as global citizens. So, drink up and give back as you kick off Summer 2019 with La Fête du Rosé in hand.

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