Boston’s Sandy Poirier Competes Tonight For The Title Of World’s Most Talented Beauty Director

No one has been waiting with baited breath to find out who will be crowned the world’s most talented beauty director more than Boston’s own Sandy Poirier.

The SHAG Salon celebrity stylist and salon owner is now one of three finalists competing for the title to be awarded by Lifetime’s hit reality show and competition series, “American Beauty Star” hosted and produced by international icon and supermodel, Adriana Lima.

Sandy PoirierPhoto Credit: Emily Soto

You can catch the final episode tonight on an enormous 70-foot high definition LED wall at 10:30 p.m. at The Grand (located at 58 Seaport Boulevard), the haute new Seaport District nightclub, which is hosting a viewing party to celebrate. The winner will receive a grand prize of $50,000 and a beauty editorial in Teen Vogue. (Corey Ford and Andrew Velazquez are also finalists).

We caught up recently with Poirier to find out what it feels like to be in the top three and what he thinks it takes to be named the world’s most talented beauty director.

What do you think defines beauty?

Beauty, fashion, makeup and hair all work together. Beauty really is in the eye of the beholder. The world is changing and becoming more diverse. Years ago, the models had to be six feet tall and weigh 100 pounds. I think beauty comes from your soul; it’s in your emotions and your feelings. It’s not just the concept of beauty, but includes a conglomeration of fashion, hair and makeup.

How did the opportunity to get involved in the “American Beauty Star” competition come about?

I am well known throughout the industry and locally as a celebrity hair stylist in Boston, so we get tons of emails at SHAG all the time. When we got an email two days before the casting deadline, it said the casting agent wanted to speak with me. I sent off a two-minute casting video after and that’s how it started.

What do you think it takes to be the world’s most talented beauty director?

What they were looking for was someone to represent their brand that included talent, praise and humility.  They wanted someone who knew fashion, knew hair and makeup trends and someone who was very talented. I have a vision and can see new trends before they happen. I can tell if a design is going to be hot.

How does it feel to be one of the top three finalists?

I feel overwhelmed. I had to prove my talent and be judged on the work that I did. They had a great photographer, Emily Soto, who worked with all of us so there was level playing ground. There was double pressure to prove you’re good at what you do while competing at the same time, but I think I rose to the occasion. It’s funny, but the three of us have the least amount of followers on Instagram. We are all working hard all day long. Corey is in the salon working hard every day and Andrew is a makeup artist who works doing shoots in LA every day, but Instagram and Facebook are great tools to enhance business.