Take a First Look at the Sleek New Century Plaza
Photo Credit: Next Century Partners
Last night, visionary real estate developer Michael Rosenfeld and his Next Century Partners hosted the most exciting party of the year this evening for the unveiling of the largest mixed-use project in all of Los Angeles.
Along with the city’s real estate dignitaries, VIP government officials, actors Ellen Pompeo, Josh Duhamel,Darren Criss – and influencers from every possible industry, Next Century Partners introduced to the world the first glimpse of the new $2.5 billion Century Plaza, with construction already underway.
Photo Credit: Obscura Digital for Next Century Partners
Master-planned in the 1960s by legendary architect Minoru Yamasaki—the architect behind New York City’s World Trade Center and Madrid’s Torre Picasso—the Century Plaza Hotel is a mid-century masterpiece that has welcomed silver screen stars, presidents, and power players for more than five decades.
It was revealed that Fairmont Hotels and Resorts will manage the new 5-star Hotel and Hotel residences, which will feature a 23-foot-tall sculptural head by celebrated Spanish artist Jaume Plensa in the public plaza. Two 46-story glass residential towers will scrape the sky with the most elegant condominium homes ever built in Los Angeles. Trend-setting boutiques and restaurants will fill the plazas and streetscape making this the Westside’s most walkable neighborhood.
Photo Credit: Obscura Digital for Next Century Partners
Guests of the unveiling were treated to tastes of the city’s best restaurants— Mozza Pizzeria, Animal, Chinois,and Wexlers, with desserts by Sprinkles and SusieCakes—and entertainment by top-tier performers. Capping it all off was an unprecedented multimedia show by Obscura Digital, the visual masterminds behind the mind-blowing light show installation that covers the entirety of the Sydney Opera House.
Mr. Rosenfeld closed out his remarks, stating that a project this important to the future of Los Angeles required the best-in-class architects and designers, including Pei Cobb Freed, Gensler, Marmol Radzinger, and Yabu Pushelberg. Rosenfeld stated that he and his team took on the challenge of re-envisioning Yamasaki’s masterpiece “with great responsibility.”