Louis XIII has done something unprecedented: the luxury cognac has backed a film that won’t be seen—by anyone—for a century, the appropriately and aptly titled 100 Years: The Movie You Will Never See.
The original film was announced by Louis XIII Global Executive Director Ludovic du Plessis during a press conference at the Beverly Wilshire, alongside its director, Robert Rodriguez, and A-list writer and star, John Malkovich, on Wednesday.
The concept is amazing, as it’s never been done before. The project itself was inspired by the century of careful craftsmanship and patience it takes to create each decanter of Louis XIII Cognac. Literally, each decanter will not be ready for tasting for 100 years, meaning that each cellar master will never have the opportunity to taste his own work. The same can be said for this film: though Rodriguez, Malkovich, and its cast and crew (including hero Shuya Chang and villain Marko Zaror) have seen the project, they are alone: no one on the Louis XIII team has yet seen the final project.
Malkovich developed the original screenplay. As styled by costume designer Nina Proctor, he and Chang begin a journey through an unknown future achieved by innovative set design and extensive CGI effects.
Three teasers have been developed to promote the project, though none actually tease the actual film itself. Each trailer shows a hypothetical view of what the Earth might be like in 100 years. One imagines the Earth being taken over by nature, the second ruled by technology and the third world imagines that humanoid robots have taken control of the planet and humans have to run to escape.
To ensure the film’s safety, it was placed in a state-of-the-art safe created in partnership with Fichet-Bauche, which will open automatically in 100 years when the timing is complete. It is the first luxury safe box in the world that cannot be opened with a code or key, and will open automatically regardless of access to a power source. The film was locked away on Wednesday evening in front of a plethora of the brand’s famous friends such as Leonardo DiCaprio and Lenny Kravitz and its launch party at the Sheats Goldstein residence in LA.
1000 guests only around the world received an exclusive invite for their descendants to attend the premiere of the film when it debuts on Nov. 18, 2115 at the House of Louis XIII in Cognac, France.
Photo Credit: PRNewsFoto/LOUIS XIII Cognac
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