HD Buttercup Opens Santa Monica Pop-Up


Los Angeles’ iconic home décor store, HD Buttercup, has expanded to the westside for the next year with the opening of its new pop-up shop.

The 35,000 square foot store, located at Santa Monica’s Fred Segal building, will feature exclusive product offerings as well as the HD Buttercup favorites that design-focused Angelenos have come to expect from the brand including modern and vintage furniture, textiles, lightings and accessories such as one-of-a-kind blankets sourced from Italian mills, Provincial saltwater candles hand-poured in Los Angeles, an array of chandeliers, throw rugs and architectural lighting.

The Santa Monica location imbues a sexy/ carefree/ beachy vibe compared to its other stores.

Says Creative Director Heather Ashton, “Our Santa Monica location imbues a sexy/ carefree/ beachy vibe compared to our other locations. Stocked with a product assortment that appeals to our discerning Westside customer, be it Santa Monica, Malibu, Brentwood, Venice,  or the surrounding areas,  our expansive selection is, without a doubt, the epi-center of the casual-chic lifestyle that Los Angeles is known for (and that our customers aspire to).”

Even better news—you can shop until you drop at the new pop-up, break for lunch at Umami Burger (it will still be open)—and carry on shopping with renewed energy. Winning!

For those unfamiliar with the brand, HD Buttercup was founded in 2005 with store locations in Los Angeles, Orange County and San Francisco and are considered to be a purveyor of fabulous furniture and fine rugs. As it happens, HD Buttercup is also the largest home furnishings retailer in California. To coincide with the opening of its Santa Monica opening, the business will be rebranding, with a new logo that will debut timed to the pop-up opening.

Check out what’s in store for you (literally and figuratively) when you shop the new pop-up below!

HD Buttercup will be open Monday through Saturday from 10am to 7pm and Sunday from 11am to 6pm. It is located at the historic Fred Segal building at 500 Broadway, Santa Monica 



All images courtesy of Casey Rodgers