Emma Hill, the former creative director of British brand Mulberry, has announced plans to launch her own accessories line. Named “Hill & Friends,” the line will debut during London Fashion Week in September.
Co-founded with Georgia Fendley, a creative consultant and Mulberry’s former brand director, Hill’s new line has been a long time in the making in the two years since she left the British label amid claims that she was clashing with the management. Now Hill & Friends will launch for spring 2016 with a presentation at London Fashion Week in September. The collection will be available for purchase the day after it’s shown via Net-a-Porter and as well as through the brand’s own website.
Hill left Mulberry back in 2013, after being replaced with Johnny Coca who was accessories designer at Céline. The brand has since been experiencing problems, including a 9% decline in sales for the year as well as a 74% fall in pre-tax profits. As creative director the brand, Hill had introduced the highly popular “It bags,” inspired by the likes of Alexa Chung and Lana Del Ray, which were bestsellers and were owned by pretty much every British socialite on the London scene.
Mulberry is now trying to get back on its feet. In March, they announced the replacement for former CEO Bruno Guillon as Thierry Andretta (who was previously chief executive of Buccellati, and has experience at Lanvin, Moschino, the Gucci Group, LVMH and Céline). Andretta began his new post in April and in September 2014 Mulberry announced a new Cara Delevigne capsule handbag collection at Fall 2014 London Fashion Week.
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