Fillmore Street shopping is hauter than ever since the main drag in Pacific Heights has become San Francisco’s most desirable retail space behind Union Square. New boutiques continue to pop up, giving those who live along Billionaire’s Row a place to shop for fashions in their neighborhood. For a look at the hautest Fillmore Street shopping, be sure to check out these stores:
NEW KIDS ON THE BLOCK
Photo Credit: Kelly E. Carter
The Kooples, a French label, joins Paris-chic contemporary brand Sandro, another new Fillmore Street tenant. This marked the first stand-alone store in the U.S. for The Kooples, which recently opened on Robertson Blvd. in Los Angeles,
Photo Credit: Kelly E. Carter
With its rotating window display as catchy as its name, Scotch & Soda, an Amsterdam-based fashion brand, is classic in many ways, but young and fast forward when it comes to bringing great clothes onto the market place.
Photo Credit: Kelly E. Carter
Jarbo Collections, specializing in European-influenced designs for women, mixes elements of luxury with ease that transition effortlessly from a.m. to p.m. Jarbo also recently opened in Palo Alto and Beverly Hills.
Photo Credit: Kelly E. Carter
Ella Moss is a contemporary fashion brand featuring feminine, fashion-forward, modern designs inspired by travel, vintage finds, art and music. The Ella Moss® collection captures the laid-back sophistication of its Los Angeles roots while offering coveted must-haves for the modern girl’s dream closet.
THE SOPHOMORES
Curve is a fashionista’s dream. Valentino, Versace, Proenza Schouler, Derek Lam, Viktor & Rolf, Alexander Wang and Burberry Prorsum are just a few of the brands you’ll find at this corner boutique that next month celebrates its third anniversary on Fillmore Street.  Curve’s only other stores are in New York, Miami and Los Angeles.
Photo Credit: Kelly E. Carter
Occupying a prime corner and with room enough for shoppers’ entourages to lounge, Alice and Olivia by Stacey Bendet brings a sophisticated yet sexy brand with a playful sensibility.
Photo Credit: Kelly E. Carter
Joie caters to the savvy, fashion minded, modern woman. Understatedly chic, JOIE’s designs are constantly inspired by the Southern California lifestyle and its casual, yet sophisticated way of life.
OLD FAVORITES
Photo Credit: Kelly E. Carter
Heidi Says Collections, whose sister stores Heidi Says Casual and Heidi Says Shoes also make Fillmore Street shopping haute, thoughtfully culls fashions from both established (think Alexander McQueen) and emerging designers. Everything from suits to cocktail dresses to luxury lines for the well-traveled to creative fine jewelry can be found here.
Photo Credit: Kelly E. Carter
American designer Ralph Lauren made it onto Fillmore Street early, opening in 2008 and not without controversy due to the Pacific Heights Neighborhood Association and Fillmore Merchants Association being against formula retail, or chain stores). He, along with Jonathan Adler and Marc Jacobs, who has a Marc by Marc Jacobs store on Fillmore Street, are among the most well-known brands on the street..
NEXT UP
Photo Credit: Kelly E. Carter
Rag & Bone, the edgy retailer out of New York, will make Fillmore Street shopping even better when it debuts. And it too had to fight for the right to open on Fillmore Street.
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