Caren West

With a client list that reads like a veritable who’s who of Atlanta, from the Atlanta Symphony Orchestra and Jeffrey Fashion Cares to 99x and every hip eatery and happening in town, PR maven Caren West is an authority on the best places to eat, sleep, shop, play, and be seen in the city. Always five steps ahead of every local and national trend, West elevated Atlanta’s PR landscape when her namesake company launched the city’s first event navigator app for iPhone that not only tells you what events are going on in town but allows you to RSVP, get directions, and grab a cab to or from the event. Between her impeccable sense of style, she has worked with Barney’s CO-OP, Dragonfly Salon, and Daily Candy just to name a few, and tenacious energy this Atlantan by way of Maryland is sure to continue changing what it means to be a publicist in a city full of boutique firms.