What a Gem : CH Group’s Lead in the Luxury Jewelry Market

[highlight_text] “Since we first set up 40 years ago, the path we’ve always seen ourselves on has been that of luxury.” [/highlight_text]

Renowned for their astute attention to clients and the remarkable quality of their products, CH Group is unrivaled in the luxury jewelry market. Founded in 1970 by husband and wife pair Ronald and Ellen Lee, CH Group was destined from the start to be a heavy hitter in the high-end jewelry industry. CH Group is the umbrella company for both Chong Hing Jewelers and CH Premier Jewelers and now features five locations throughout California, making them the largest Asian American owned jewelry chain in the state.
It’s no surprise that Ronald and Ellen took this path, as both hailed from families of jewelry ateliers. Applying their intensive training and knowledge in jewelry and horology, the couple opened Chong Hing Jewelers in 1970. They were soon well on their way to success.


With CH Group now in its fifth decade, these second generation jewelry makers promise the same quality, convenience and superb customer service that clients have come to trust over the years.
“Since we first set up 40 years ago, the path we’ve always seen ourselves on has been that of luxury,” said CH Premier Executive Vice President Stephanie Lee.

What sets CH Group apart is their true dedication to their products. Rather than just selling a piece of jewelry to a single generation, they hope that pieces will be passed down from generation to generation and become treasured family heirlooms.
“We believe that our pieces should last for generations,” Lee said. “And in order for the customer to know and appreciate that quality, we definitely have to bring the best.”


CH Group’s flagship store, Chong Hing Jewelers in San Gabriel, Calif., recently celebrated its 40th anniversary amongst VIP clients, local dignitaries, brand presidents and partners, all of whom were invited to participate in a traditional lion dance, ribbon cutting and raffle. The festivities were followed by a banquet dinner at The Millennium Biltmore Hotel in downtown Los Angeles.
A major component of the Lee family’s success is their presentation of the shopping experience.

“The whole shopping experience should be very comfortable and very relaxing,” Lee said. “You’re seeing very good and exquisite pieces but the environment and the ambiance is also very important. Customer service is always our number one.”
In appreciation of their own good fortune and prosperity, the Lee family makes it a point to give back. They stay involved in local charities such as Susan G. Komen for the Cure, The Elizabeth Glaser Pediatric AIDS Foundation, Asian American Cancer Society, St. Jude Children’s Research Hospital and Jewelers for Children.


CH Group carries the world’s best in terms of luxe brands – Mikimoto, Hearts on Fire, Bulgari, Chopard, Jewels by Star, Roberto Coin, Gucci, Kwiat, among others. Their timepiece collection includes Patek Philippe, A Lange & Sohne, Breguet, Omega, Piaget, Harry Winston, Roger Dubuis, IWC Schaffhausen, Panerai, Jaeger LeCoultre, Blancpain, Longines, Mont Blanc and many more.
CH Group has made a point to maintain close relationships with their brand partners, which in turn has resulted in many exclusive productions. As any jewelry aficionado knows, the only thing better than a high-end, quality piece of jewelry is a piece of jewelry that is both high-end and one of a kind. This principle of straying from mass production and distributing their pieces in very limited quantities is another aspect of CH Group that has set them apart for more than four decades.
This devotion to limited-production pieces assures their clients that what they purchase is unique, a one of a kind item fit for any occasion. This guarantee is what keeps clients coming back time after time, and transforms CH Group’s business relationships into friendships. CH Group truly wants their pieces to be treasured, Lee said.
“[Our jewelry] should be something that people can celebrate everyday, be it for themselves or with loved ones.”