Jessica Alba Named New Ambassador for Piaget Possession Collection

While most men would love the idea of possessing Jessica Alba, most women want to possess what she has alongside the grace she persistently exudes. This is precisely why Jessica Alba has been named the new face of Piaget’s Possession Collection. Previous successful celebrity collaborations have prompted Swiss jeweler Piaget to pursue Alba, one of Hollywood’s most striking stars, to be an ambassador for its Possession collection of jewelry.

Her roles in such touted flicks like “Fantastic Four,” “Sin City,” “Valentine’s Day,” “Little Fockers,” the hit TV show “Dark Angel” which garnered her a Golden Globe nomination, and the upcoming “Spy Kids 4: All the Time in the World,” have enchanted movie-goers with her talents and timeless beauty. She is no stranger to print regularly striking poses for covers of top fashion magazines around the world.

World famous photographer Patrick Demarchelier fashioned the new imagery for the jewelry collection. Recognized for the litany of glamorous fashion spreads and stunning portraiture, Patrick was an asset to Alba’s assets as well as the campaign. Piaget snagged Brad Goreski of The Rachel Zoe Project, who teamed up with make-up artist Lauren Andersen and hair stylist, Renato Campora to style the much-anticipated shoot, producing six distinct looks from sleek and sophisticated to hip and chic in order to highlight all the facets of Alba’s personality.

The full collection of images debuted on Piaget’s web site and Facebook page on April 27.  A series of exclusive behind-the-scenes videos, chronicling the campaign photo shoot is also available for viewing on the sites and on youtube.com.