The Fashion of Meatpacking

Ah, Fashion Week. A time where budding and veteran artists alike share with the world their vision and creativity with the new “it” items for the near future. It can be logically deduced that the location of famous fashion shows is just as important as the actual fashion. With that in mind, a new notion has presented itself: the famous Meatpacking District of New York gaining notoriety as a new fashion melting pot. Who would’ve thought?

According to Crain’s New York Business, the hog-house district is becoming an increasingly attractive spot for wardrobe artists to showcase their work. This coincides coincidentally (try saying that five times fast) with Mercedes-Benz Fashion Week taking its last stand at Bryant Park this week.

The District is already showing promise with Meatpacking resident Milk Studios hosting 32 shows. It’s a small increase from the 30 shows hosted last September, but even with its touristy feel, more and more fashion tents are moving further uptown. According to Mazdack Rassi, Milk Studios’ founder, this trend is more than just a fad and cannot be ignored.

The District has been known to attract Fashion big wigs like Diane von Furstenberg and the now-late Alexander McQueen. But with ambitious plans for a Whitney Museum outpost and recent residents such as the Standard Hotel and the High Line elevated park moving in, the District has received a major lifeline that has attracted new tenants and visitors.

With major fashion boutiques like Tory Burch, Rag and Bone, and Vince already inside the District, there are expected rumors of other fashion houses looking around. According to Crain’s, menswear heavyweight Canali, Diesel’s Viktor and Rolf and Anthropologie’s Leifsdottir are taking notes on the area. Levi’s took notes and real estate, signing up for 2,000 square feet on West 14^th Street.

Bravo, Meatpacking District. We look forward to seeing the new you.

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