Promoted as New York’s newest “gastrolounge”, Avenue is a sexy new spot in the Chelsea neighborhood where demurely sipping cocktails and having real conversations is more important than jumping on tables and chugging beer.
Avenue lounge is all the rage for some of New York City’s most sophisticated socialites. Located in the Chelsea neighborhood of Manhattan, Avenue comes from nightclub entrepreneurs Noah Tepperberg, Jason Strauss, and Danny A and it has quickly become the best place in town to enjoy a night out without the fear of having a beer carelessly spilled on you.
In fact, guests at Avenue are interested in more than just downing drinks and being seen. Well, ok, maybe just the downing drinks park, but still, Avenue is the place to go for real conversations and decorously sipping cocktails with friends and or business associates.
Avenue was promoted as a “gastrolounge” because an evening out here doesn’t only include magnums of Champagne and high-end vodka, but it also includes bite size or kebab-style portions of “coconut shrimp, miso-glazed sea bass, and (non-greasy) grilled cheese, all served until 4am.
The lounge is elegantly decorated with simple, warm, and sexy décor to give the impression of being in a living room amongst close friends. “In the style of a cozy English manor house, the ashen panels on the walls complement the skeletons of old wine barrels that have been turned into chandeliers and hung from the ceiling high above the open air main room.” While Avenue sets itself aside from the typical enormous and often-times-juvenile clubs scattered across the city, there is a catwalk should you choose to strut your stuff which leads to an upstairs room outfitted with its own bar and DJ booth.
Unlike other clubs that separate the crowd from VIPs and celebrities who want to feel super exclusive and have some privacy, Avenue does not provide the secluded space, but rather encourages a more common area for VIPs and celebs to mingle with the rest of the crowd. The upstairs area is really only for birthday parties, so don’t expect any special treatment unless you’re blowing out candles and passing out cake.
While the music is the typical mixture of rock/hip-hop/pop/top-40 that you hear at most places, Avenue lounge features a more “adult volume” of music, welcoming back something that has \
AVENUE
116 10th Avenue; (212) 337-0054.
GETTING IN There is no cover charge.
DRESS CODE As little as possible for the women; for the men, expensive tailored Italian shirts with loosened ties and rolled up sleeves.
SIGNATURE DRINK Good Night Sweetie (or Good Morning, as it were), a frothy concoction made with Illy Issimo Latte Macchiato, Absolut Vanilla and Kahlúa
Via: The New York Times
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December 7, 2009Fashion's (Mini) It Girl
