COMPANY: The Gap
WHAT MAKES THEM HAUTE: These three brothers are the heirs to the Gap fortune. Their parents, the aforementioned Doris and her late husband Donald, founded the denim company in 1969 in San Francisco, and passed 50 percent control over to the sons in 2004. The empire includes Banana Republic, Gap, Gap Kids, Old Navy, and has afforded the sons the wealth for each of them to be listed separately on the Forbes 400 list of wealthiest Americans, but no longer in the billionaire category. John also owns a minority stake in Oakland A’s baseball team.