Photo Credit: Donato Sardella/Getty Images for Dior
Dior is having an L.A. moment. The French fashion house chose the City of Angels as the sole location of its exclusive Lady Art pop-up, and now, creative director Maria Grazia Chiuri has decided to host her first Cruise collection for the brand in Los Angeles next May.
The house considered showing its 2015 collection in L.A., but it was moved to Pierre Cardin’s Palais Bulles on the French Riviera. Its most recent Cruise presentation took place at Blenheim Palace in Oxfordshire, England; Elizabeth Olsen, Kierna Shipka and Kate Beckinsale were among the attendees.
The show is slated for May 11, though the time and location are still to be determined.
It will be interesting to see what aesthetic Chiuri will bring to the 2018 cruise collection, given that her previous ready-to-wear collection (she made her debut for the brand during September Paris Fashion Week earlier this year) primarily celebrated feminism.
Earlier this year, Chiuri opened up about her spring 2017 ready-to-wear collection stating, “I strive to be attentive and open to the world and to create fashion that resembles the women of today.”
“Fashion that corresponds to their changing needs, freed from the stereotypical categories of ‘masculine/feminine,’ ‘young/not so young,’ ‘reason/emotion,’ which nonetheless also happen to be complementary aspects.”
Dior is not the only brand heading west: several fashion designers have recently decided to showcase their haute couture in the City of Angels. Former Saint Laurent creative director Hedi Slimane presented his fall menswear collection at the Hollywood Palladium ahead of New York Fashion Week this February, while Rebecca Minkoff will be staging her next fashion show at The Grove on Feb. 4 ahead of her New York Fashion Week show. Louis Vuitton, meanwhile, also opted for a SoCal destination for its 2015 cruise collection when it showed in Palm Springs.