Matt Damon, Jennifer Lawrence, Michael Fassbender and Leonardo DiCaprio are going to be drinking some VERY high-end champagne come Oscar Sunday now that Piper-Heidsieck has announced its return as the exclusive champagne of the 2016 Academy Awards season.
The 88th Academy Awards marks year two of a three-year partnership between Piper-Heidsieck and the Academy of Motion Picture Arts and Sciences (AMPAS). In addition to the actual awards ceremony on February 28, the lovely bubbly will be poured at Academy events in Los Angeles, New York and London, including the Oscars Nominees Luncheon on February 8 as well as the Governors Ball, the Academy’s official Oscars after-party.
Of the partnership the brand’s Global Executive Director Benoit Collard said, “On behalf of Piper-Heidsieck, I want to congratulate all the nominees for this great recognition by the Academy of Motion Picture Arts and Sciences. Piper-Heidsieck has a long history in cinema and is proud to return as the exclusive Champagne of the Oscars, the ultimate arbiter of cinematic achievement in film. We are ready for another great awards season!”
Also, in celebration of the culmination of awards season, the brand will help create a rare moment of elegance and high emotion at the Governors Ball by serving Rare 2002, the House’s Prestige Cuvée.
Other confirmed events and partnerships during awards season include the PGA Awards, AACTA International Awards, and studio viewing parties.
The brand has had a storied and long-lived relationship with Hollywood since the early 1930s. In 1964, Piper-Heidsieck created a tailor-made 48-liter bottle to celebrate Rex Harrison’s Oscar for his role in My Fair Lady. In order to support the enrichment and preservation of film heritage, the champagne house works with the French Cinémathèque and the American Cinémathèque. It has also been the official champagne of the International Cannes Film Festival for more than 20 years.