You’ve upgraded your skincare, perfected your hair routine, and curated your makeup bag, now it’s time to give your oral care the glow-up it deserves. Meet the new Colgate Total® Active Prevention System: a three-step dream team designed to fight the root cause of oral health issues—bacteria—with serious scientific muscle. Think of it as your mouth’s new glam squad, minus the mascara.
Photo Credit: Colgate
What’s the Buzz? 15x More Effective, That’s What.
This isn’t your average brush-paste-rinse routine. The Colgate Total® Active Prevention System is backed by science and proven to be 15x more effective at fighting the root cause of gingivitis, cavities, plaque, and bad breath, by reducing bacteria buildup in as little as 6 weeks, starting in week 1, compared to using a non-antibacterial fluoride toothpaste and a flat-trim toothbrush when used together. If your toothbrush is still stuck in the Stone Age, it’s time to upgrade your oral beauty routine.
Here’s what’s in the kit that’s about to become your bathroom MVP:
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Colgate Total® Active Prevention Foaming Clean Manual Toothbrush
Brushing just got a glow-up. This isn’t your run-of-the-mill bristle brush, it’s packed with 5,000+ high-density bristles(yes, really!) designed to reach those hard-to-clean spots along your gumline and between teeth. What sets it apart? The foaming action. It helps your toothpaste get deep where it matters, delivering a fresher, cleaner feeling with every swipe.
Available in both manual and powered versions, you can go back to basics or level up with features like a two-minute timer, dual cleaning modes, and a replaceable brush head.
Photo Credit: Colgate
Colgate Total® Active Prevention Whitening Toothpaste
Say hello to a whiter smile and a healthier mouth. The newly reformulated toothpaste features patented technology that stabilizes stannous fluoride, a superhero ingredient that reduces plaque bacteria, prevents sensitivity, fights cavities, and keeps your gums happy. Basically, it’s a multitasker worthy of any beauty shelf.
Colgate Total® Active Prevention Mouthwash
One word: powerful. Powered by Cetylpyridinium Chloride (CPC) and backed by Zinc technology, this rinse doesn’t just mask odors, it delivers 24-hour antibacterial protection when used twice daily. It’s like a breath of fresh air for your entire mouth, and your first-class ticket to long-lasting freshness.
Photo Credit: Colgate
Be Dentist Ready, Every Day
Whether you’re heading into a big meeting, prepping for a date night, or just looking to upgrade your beauty routine from the inside out, this system is a total win. Colgate’s latest launch doesn’t just promise a prettier smile, it delivers clinically proven prevention that works while you do you.
Because the best accessory? A confident, healthy smile. So go ahead: foam, brush, rinse, and conquer. Your mouth (and your mirror) will thank you.
