Exploring the shape of light and reflecting the White Caviar Collection of skincare products, Swiss luxury skincare brand La Prairie commissioned celebrated Spanish artist Pablo Valbuena, to create an eye-catching light sculpture inspired by the Shape of Light. The experiential installation was put on display during this year's Art Basel Miami Beach.
Photo Credit: La Prairie
"We strive to select artists who share La Prairie's values," began Greg Prodromides, Chief Marketing Officer for the brand. "Contemporary Art is intrinsic to the [the brand's] identity, and we see it as a prism through which to express our story. The artists with whom we collaborate bring their unique perspective and artistic vocabulary to this story, elevating it further. For this edition, we wanted to do something a little out of the ordinary—extraordinary, if you will—by placing the commissioned art piece outside the Art Basel venue, where it can be experienced by the public at large...We feel very strongly about sharing art in order to elevate culture as a whole, a vision I know we share with Pablo."
Photo Credit: La Prairie
The installation—entitled Wave—was inspired by Valbuena's signature Array installation series. The piece explores the idea of the blurred boundaries between the real and virtual worlds—reality and perception—as well as the connection between space and time. Its beachside location was perfect, as the waves of the Miami oceanfront provided the ideal backdrop for the light to dance, while the installation's immersive nature reflected La Prairie's brand values of "precision, aesthetics and innovation."
Photo Credit: La Prairie
"Wave depicts a sculptural volume unfolding over time—the Shape of Light seized in perpetual movement," began Valbuena. "It uses ephemeral and intangible materials—light and environmental sounds—and can be traversed by the observer, immersing them into the shapes cast by the undulating light columns. The work creates a malleable experience of scale: it shifts between object and environment depending on the observer's position inside, outside, or at the boundary of the installation. I'm pleased to collaborate with La Prairie on this project in which the transformation of light is engendered by the fundamental element of the work itself. Bringing the shape of light to the wide-open space of Miami Beach allows me to superpose the virtual and the real in the same element."
Photo Credit: La Prairie
This partnership between La Prairie and Pablo Valbuena marks another collaboration between the Swiss luxury skincare House and internationally-acclaimed artists.
Photo Credit: La Prairie
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