It’s Friday, and you know what that means! We’re catching up with our Haute 100 and bringing you the best shots from the week in social media!

Today Dior announced that actor Robert Pattinson will be the new face of the Dior Homme Fragrance. Pattinson, 27, follows in the footsteps of his Twilight costar and ex-girlfriend Kristen Stewart, who is the face of Balenciaga.

The classic Burberry plaid evokes the rainy meadows of the English countryside, prime Jane Austen territory. Today the brand announced a new projet called Burberry Kisses that would fit right in with Pride and Prejudice. The fashion house teamed up with Google for the project, which might best be described as a virtual letter sealed with a kiss.

This week luxury watchmaker Blancpain celebrated World Oceans Day with a unique new exhibition. Blancpain teamed up with the United Nations Division for Ocean Affairs, the Law of the Sea of the Office of Legal Affairs and DivePhotoGuide.com to present Oceans, an underwater photography exhibition on display at the UN in New York.

Hopefully this Round of Finals against the San Antonio Spurs will be as to the point as Dwyane Wade’s wardrobe choices: Black and White. Games 1 and 2 saw Wade forgoing the bold prints and loud colors of Round 2 and 3. He opted for the classic Black and White with subtle texture. Game 1 […]

This weekend luxury watchmaker Audemars Piguet welcomed the biggest Broadway stars at their Green Room backstage at the 67th Annual Tony Awards in New York City. The Tonys recognize achievement in live Broadway theatre, and with more Hollywood stars making appearances on the

Luxury watchmaker Richard Mille announced this week that the manufacture will open a second American boutique in Las Vegas. The new boutique will open in the prestigious Shops at Crystals (which are adjacent to the AAA Five Diamond ARIA Resort & Casino) in September 2013.

We’re down to the final four! The top timepieces in haute horlogerie are going head to head in a bid to become the hautest watch of 2013…

This weekend luxury watchmaker Longines acted in its role as the Official Watch and Timekeeper of the Belmont Stakes, the third and final leg of the Triple Crown of horse racing. Longines was on hand at the prestigious race to time “The Test of Champions” at Belmont Park on Saturday, June 8, where Cot Campbell’s horse Palace Malice came in first.