Diesel hosted their 2nd Annual Coachella Brunch, a blow-out pool party that previewed their new the Diesel Island collection. Hollywood’s hottest celebrities filled the pool and were treated to free garb and grub.

Each May, the French Riviera swoons with the arrival of Hollywood’s elite and international celebrities for one of the world’s premier film festivals, Cannes. The prestigious Cannes Film Festival is recognized the world over as not only the leading exposition of the year’s finest cinematic achievements, but is also the spotlight for some of most glamorous galas and parties of the season.

The annual Los Angeles Antiques Show presented by Antique Dealers Association of California (ADAC), returns for its sixteenth time. This year 52 international dealers will exhibit antiques in room-style vignettes, showcasing all design eras from ancient to modern including 17th, 18th and 19th century American, English and Continental furniture and decorative arts, 20th century modernism, Native American Indian and tribal, Asian, and African arts.

Zenith, a leading manufacturer in movement, has introduced technology beyond time with their new optimized website for smartphones and specific I-Phone application. In order to facilitate the watch-buying process and procure an edge on the market through digital space, Zenith machinated a highly navigable website for smartphone (iPhone, Android mobiles, Blackberry) users.

When this fashion aficionado isn’t soaking in the sounds of the symphony or the sun on Malibu Beach, Alle Fister is hard at work marketing for some of the top-tier names in retail, specifically e-commerce giant shopbop.com, Nanette Lepore, Ruthie Davis, Smythe, and French Connection to name a few.

After several pleas and countless proposals to join the travel retail market, Louis Vuitton has come to a landmark decision. Seoul, Korea’s The Shilla Duty-Free Airstar Avenue at Incheon International Airport will soon be honored with the illustrious French label.

Shaunie O’Neal is one haute momma. She has cornered a portion of the reality television market with a second year of the hit VH1 series Basketball Wives on which she serves as the executive producer and a separate series titled Football Wives.

Birthday boy Giovanni Zampolli’s little wrist bears eleven more numbers than his age. At age one, Giovanni received an alley-oop into the lap of luxury in a Pound Puppy penthouse party with not a chicken finger or burger in sight. Instead, the fiesta was catered for a future king by Cipriani.

New York mecca, Cipriani, hosted 700 guests for a noble charity event aptly named An Evening of Practical Magic that raised a healthy $1.5 million to help feed hungry New Yorkers. Such culinary enthusiasts and Chef Eric Ripert, Marc Murphy, Michael White, Gail Simmons, and Top Chef judge Tom Colicchio attended the 17th annual City Harvest event, where posh packages where auctioned off.