Known for his brazen “Screw it, let’s do it!” attitude and insatiable lust for adventure, Sir Richard Branson has forever changed our fairy-tale image of the White Knight. He worked his knightly charm on Haute Living during an exclusive interview during his recent trip to California.

The first pictures of Justin Timberlake in the part of Facebook’s founding president Sean Parker have surfaced. Pacific Coast News snapped some shots of the first day on the set of “The Social Network,” the flick based on the geeky origins of the popular website.

Which came first, the successful man or his impeccable wardrobe? Much like the philosophical chicken or egg quandary, this too may remain an unanswerable query, due to the synonymous nature of fashion and power.

Some fans will do just about anything to have a piece of their favorite artist, including shelling out over $700 thousand dollars on a piece. An anonymous bidder walked away last night with an Andy Warhol piece done in 1984 of none other than the “King of Pop” himself, Michael Jackson.

The beautiful and always charming Eva Longoria-Parker, from Desperate Housewives, is opening her Las Vegas version of her Beso restaurants around New Year’s Eve. But that’s not all Las Vegas locals can expect from the petit superstar.

The collaborative efforts of two revered names in the world of luxury yachts have resulted in global accolades and applause.

The House of Cartier marks 100 years in America in 2009 and it has been quite a year. Celebrations and new collections have filled the calendar for the famed luxury brand that was once proclaimed the “Jeweler of Kings and King of Jewelers.”

Hammitt Los Angeles’ Montana Messenger and LAX Weekender Duffle

Stanford is undergoing their biggest building construction with 87 projects, some already in the works and worth $1.5B. Stanford University has undergone construction for various building projects all thanks to gifts from donors.