Dior Just Transformed South Coast Plaza Into a Miss Dior Dream World

Dior has transformed South Coast Plaza’s iconic Jewel Court into The House of Miss Dior — an immersive floral world open now through August 31st. Inspired by the heritage of Miss Dior and the fragrance’s new campaign starring Natalie Portman, the pop-up unfolds across a series of experiential spaces that bring together fragrance, couture history, and storytelling in a way that feels less like a retail activation and more like walking into a film. Guests are welcomed into a floral universe drawn from the roses of Grasse and introduced to the story of Catherine Dior — Christian Dior’s beloved sister and the woman behind the name — before moving through a sequence of rooms that deepen the experience at every turn.

Photo Credit: Courtesy of Dior

Highlights include an exclusive preview of the new Miss Dior campaign film, directed by French filmmaker Manu Cossu and starring Portman, as well as The Story of A Miss, an anime film created in collaboration with Remembers. In the Making of a Miss sound immersion room, a short film with Portman reveals the creation of Miss Dior and the exceptional savoir-faire behind its iconic houndstooth bow. The Miss Dior Olfactory Fitting Room offers an interactive photo installation, ribbon olfactive discovery, and a sensorial journey through the fragrance’s craftsmanship and exceptional ingredients.

Photo Credit: Courtesy of Dior

Throughout the pop-up, guests can explore the full Miss Dior collection — including the new Miss Dior Eau de Parfum, Miss Dior Parfum, Miss Dior Essence, and Miss Dior Blooming Bouquet — and personalize their experience through bespoke services including scented ribbon personalization, hand engraving, and live illustration in the Atelier.

Photo Credit: Courtesy of Dior

At the center of it all is the new Miss Dior Eau de Parfum itself — a vibrant chypre fragrance dreamed up under Provençal skies and composed in Paris. Warm, gourmand, and unmistakably feminine, it opens on creamy vanilla, tonka bean absolute, and milky sandalwood, with centifolia rose absolute unfolding a tender sweetness with honeyed, subtly peppery accents. It lingers — the way the best things do.

The House of Miss Dior is open to the public through August 31, 2026, at South Coast Plaza’s Jewel Court, 3333 Bristol St., Costa Mesa, California. Hours: Monday–Thursday 10AM–8PM, Friday–Saturday 10AM–9PM, Sunday 11AM–7PM.

For more beauty coverage, explore Dior’s J’adore Intense launch in Beverly Hills and our editor-approved guide to the best Dior beauty products.