Cala Bennati Is Positioning Itself as the Defining Prosecco Brand for a New Generation of Celebrations

Photo Credit: Pablo Herrera

As National Prosecco Day arrives on June 15, the spotlight is once again on one of the world’s most beloved sparkling wines. Yet while prosecco continues to enjoy tremendous popularity among consumers, the category has long lacked a defining brand that immediately comes to mind when people think of celebration.

Cala Bennati is looking to change that.

Photo Credit: Pablo Herrera

Founded by entrepreneur Greg Bennati, the Italian prosecco brand has steadily built momentum through a combination of premium winemaking, strategic partnerships, and a growing presence at luxury events and cultural gatherings across the country.

Produced in Italy and crafted to deliver exceptional quality at an accessible price point, Cala Bennati has earned attention not only for what’s inside the bottle but also for the lifestyle it represents. Rather than relying solely on traditional wine marketing, the brand has focused on creating memorable experiences that connect prosecco with celebration, travel, nightlife, and social connection.

From Miami’s vibrant hospitality scene to high-profile events and influencer collaborations, Cala Bennati has become increasingly visible in the places where modern consumers gather to celebrate life’s biggest moments.

Photo Credit: Pablo Herrera

“There are household names in almost every alcohol category, but there has never been a true breakout brand in prosecco,” says founder Greg Bennati. “We’re building more than a wine company. We’re creating a lifestyle brand that people want to be part of.”

That vision appears to be resonating. As consumers encounter the brand across luxury venues, beach clubs, nightlife destinations, and experiential events, Cala Bennati is developing a strong association with aspirational living and modern celebration.

Photo Credit: Pablo Herrera

To understand Cala Bennati’s growing appeal, it is important to recognize how today’s consumers engage with wine brands. Modern drinkers are increasingly looking beyond traditional labels and ratings, gravitating toward brands that reflect their lifestyles and aspirations. Cala Bennati has embraced this shift by focusing on experiences that extend far beyond the bottle, creating opportunities for consumers to interact with the brand in meaningful and memorable settings.

Through strategic collaborations, luxury hospitality partnerships, and appearances at sought-after social events, Cala Bennati has positioned itself in environments that naturally align with celebration and connection. These touchpoints allow the brand to become part of the moments consumers value most, whether that means a weekend gathering with friends, a destination getaway, or a special occasion worth toasting.

Photo Credit: Pablo Herrera

At the same time, the company’s commitment to producing quality Italian prosecco remains central to its identity. By pairing accessible luxury with strong brand storytelling, Cala Bennati is creating a formula that resonates with both longtime prosecco enthusiasts and new consumers discovering the category.

The company’s strategy is straightforward: make prosecco the drink people think of when it’s time to celebrate and make Cala Bennati the name they associate with the category.

Photo Credit: Pablo Herrera

As National Prosecco Day highlights one of the fastest-growing segments in the wine industry, Cala Bennati finds itself in a unique position. With increasing visibility, a growing community of brand advocates, and a clear vision for the future, the company is emerging as one of the most recognizable names in modern prosecco.

For Greg Bennati, the goal remains simple.

“We’re not just building a wine brand. We’re building the brand people immediately think of when they hear the word prosecco.”