Hampton Sun and Rande Gerber Redefine Luxury with 2025 Rebrand Rollout

Photo Credit: Hampton Sun

Hampton Sun, a renowned name in high-end sun care, has officially entered a new chapter with its rebrand for Summer 2025. This transformation, driven by a visionary partnership with entrepreneur and Casamigos co-founder Rande Gerber, marks a pivotal moment for the brand as it embraces a refined identity that seamlessly merges skincare, luxury, and lifestyle. The rebrand reflects Hampton Sun’s longstanding reputation for excellence, now elevated with cleaner formulations and a sophisticated new aesthetic.

The collaboration was born from a personal moment. During a family vacation at the Four Seasons in Miami, Gerber and his wife, Cindy Crawford, were introduced to Hampton Sun. What began as a casual discovery quickly turned into a passion. Gerber was impressed by the non-greasy texture and smooth finish of the product, which distinguished it from typical sunscreens on the market. He shared it with friends, who were equally captivated, sparking a vision to collaborate with the brand in a meaningful way.

That vision is now fully realized. The Summer 2025 rebrand is not just a facelift—it’s a holistic transformation. Visually, Hampton Sun adopts a minimalist design language marked by clean lines and a modern, understated color palette. This aesthetic evolution speaks directly to the brand’s core audience: sophisticated consumers who value quality, design, and performance in equal measure. The new look is an extension of Hampton Sun’s DNA—effortless, elegant, and unmistakably luxe.

Beyond the packaging, Hampton Sun has also taken a bold step in revisiting its core formulations. The updated products now feature refined, skin-friendly ingredients that align with the clean beauty movement while maintaining the brand’s rigorous standards for efficacy and luxury. The reformulated line includes active components that not only protect against sun damage but also nourish and enhance the skin, creating a dual-purpose solution for modern consumers.

Hampton Sun’s commitment to a skin-first approach sets it apart in the crowded sun care market. The reimagined products are more than SPF—they represent a lifestyle rooted in intentional self-care. Gerber’s involvement underscores this shift, as he brings a proven eye for elevating lifestyle brands into cultural icons. His work with Casamigos revolutionized premium tequila by blending quality with approachability, and his influence is now helping to redefine what sun care can look and feel like.

The rebrand also signals Hampton Sun’s readiness to compete on a global scale, positioning itself as a leader in both skincare and design. The updated packaging and formulas are already in production, with additional product rollouts planned throughout the season. Each launch is designed to reinforce the brand’s renewed mission: to transform sun care from a daily necessity into a refined ritual that mirrors the sophistication of its clientele.

This evolution is not merely cosmetic. It reflects a deeper shift in consumer expectations. Today’s buyers seek products that align with their values—clean ingredients, ethical practices, and premium experiences. Hampton Sun answers that demand with a rebrand that is thoughtful, intentional, and future-focused. The alignment with Gerber brings a narrative of authenticity and passion, rooted in real consumer experiences and elevated by visionary business strategy.

As Hampton Sun steps confidently into this new era, the brand invites its loyal customers and new audiences alike to experience sun care redefined. The Summer 2025 relaunch is more than a marketing moment—it is a celebration of the brand’s enduring legacy and its dynamic future. Through design innovation, cleaner formulations, and a partnership driven by genuine admiration, Hampton Sun is poised to remain a gold standard in luxury sun care for years to come.