Van Cleef & Arpels Reopens Its Beverly Hills Flagship With Juice Bar, Bridal Salon & More

For the high jewelry boutique‘s 50th anniversary, Van Cleef & Arpels Beverly Hills has reopened its doors, boasting a brand new look that resembles a chic Parisian apartment. Located at 300 North Rodeo Drive, it is the House’s largest boutique in the U.S. with 6,000 square feet of space, housing a dining room, viewing salons and even a juice bar—perfect for the Beverly Hills clientele.

“The Maison has always had a special relationship with the West Coast,” began President and CEO of Van Cleef & Arpels Americas, Helen King. “The doors of this elegant boutique first opened in 1969 and now, 50 years later, we are proud to showcase the fullest expression of the Maison’s ingenuity, creativity and imagination to the city of Los Angeles.”

Photo Credit: Michael Kovac/Getty Images for Van Cleef & Arpels

Inside the boutique is also a new bridal salon, as well as a variety of new pieces, some of which are vintage and iconic from the House’s collection. The Salon 1906 room—named for the House’s founding year—showcases heritage pieces and the history of the brand through archival documents. French designer Arthur Hoffner collaborated with the brand for the boutique’s stunning installations, mirroring the House’s Perlée collection, some pieces of which are also on display in the boutique.

Photo Credit: Michael Kovac/Getty Images for Van Cleef & Arpels

Photo Credit: Van Cleef & Arpels

To celebrate the boutique reopening, friends like award winning actresses Laura Dern and Katheryn Winnick, as well as social media personalities Cara Santana and Louise Roe joined King to explore the space and to enjoy an intimate dinner.

Photo Credit: Michael Kovac/Getty Images for Van Cleef & Arpels

Photo Credit: Michael Kovac/Getty Images for Van Cleef & Arpels

Photo Credit: Michael Kovac/Getty Images for Van Cleef & Arpels