Bond No. 9 CEO Laurice Rahme on How to Find Your Signature Scent

As the creator and CEO of perfume house Bond No. 9, Laurice Rahme is a woman well-versed in scents. Though her fragrances all pay homage to New York City, we’re such fans of the brand that we couldn’t resist picking Rahme’s brain when she made her way to Saks Fifth Avenue Beverly Hills on Thursday to debut her latest fragrance, Park Avenue South. So how do you find your signature scent?
4 WAYS TO DISCOVER YOUR SIGNATURE SCENT

1. I believe you need to love it instantaneously and then discover more and more when it develops.
2. Overall you need to wear a fragrance for a few hours to determine if you really love all aspects of it, and if you will continue to do so over days, weeks and months.
3. The bottom note is what develops last and what stays with you for many hours long after the top note has disappeared. The base is what blends with your own skin scent to create a scent individual to you and that will be part of you.
4. Fragrances and their diffusion develops on the skin in phases or layers—the top note is what you smell right away when you spray it, usually the sparkling and vivacious fresh notes, an invitation the fragrance extends to you to smell a little bit longer. The middle note is the “heart” of the fragrance; it should or character where the essence of it will become apparent. For example, warm and sensual, floral and intoxicating, aromatic and clean.
Related Articles
Sheila Elias and Gustavo Novoa Private Viewing on April 19 to Honor Women of Tomorrow
Join the April 19 private viewing of Sheila Elias and Gustavo Novoa from 5–8 PM supporting Women of Tomorrow and contemporary art.
The Rise of Scalp Wellness: Inside Bomme’s Revitalizing Approach to Healthier Hair
Discover how Bomme’s Revitalizing Scalp Shampoo blends plant science and clean beauty to support scalp health and stronger hair.
Ayanat Skincare: A Return to What Is Real
Photo Credit: Omar Vega In an industry often defined by excess, Ayanat Skincare arrives with something far more rare — clarity, conviction, and a quiet confidence in the power of simplicity. Founded in 2020 by Ayanat Ksenbai and launched in 2025, the brand is built on a principle both bold and disarmingly straightforward: what you […]
ETRO Transforms The St. Regis Atlanta Pool in Time For Summer
ETRO is bringing its first-ever U.S. hotel takeover to Atlanta, transforming the Pool Piazza at The St. Regis Atlanta into a vibrant, fashion-driven destination just in time for summer. The Italian lifestyle house is about to unveil a stylish collab with The St. Regis Atlanta, transforming the property’s Pool Piazza into a summer oasis with […]
Areen Barzani: The New Face of Kurdish Leadership Blending Legacy, Vision, and Service
Areen Masrour Barzani advances youth empowerment, jobs, and climate initiatives through the Kurdistan Foundation.
Rules of Betrayal: Nationwide Opportunity. Timeless Craft.
Rules of Betrayal highlights craftsmanship, redefining luxury through skill, precision, and dedication beyond modern disposable culture.
Latest Stories
Trending Articles
Related Articles
Sheila Elias and Gustavo Novoa Private Viewing on April 19 to Honor Women of Tomorrow
Join the April 19 private viewing of Sheila Elias and Gustavo Novoa from 5–8 PM supporting Women of Tomorrow and contemporary art.
The Rise of Scalp Wellness: Inside Bomme’s Revitalizing Approach to Healthier Hair
Discover how Bomme’s Revitalizing Scalp Shampoo blends plant science and clean beauty to support scalp health and stronger hair.
Ayanat Skincare: A Return to What Is Real
Photo Credit: Omar Vega In an industry often defined by excess, Ayanat Skincare arrives with something far more rare — clarity, conviction, and a quiet confidence in the power of simplicity. Founded in 2020 by Ayanat Ksenbai and launched in 2025, the brand is built on a principle both bold and disarmingly straightforward: what you […]
ETRO Transforms The St. Regis Atlanta Pool in Time For Summer
ETRO is bringing its first-ever U.S. hotel takeover to Atlanta, transforming the Pool Piazza at The St. Regis Atlanta into a vibrant, fashion-driven destination just in time for summer. The Italian lifestyle house is about to unveil a stylish collab with The St. Regis Atlanta, transforming the property’s Pool Piazza into a summer oasis with […]
Areen Barzani: The New Face of Kurdish Leadership Blending Legacy, Vision, and Service
Areen Masrour Barzani advances youth empowerment, jobs, and climate initiatives through the Kurdistan Foundation.
Rules of Betrayal: Nationwide Opportunity. Timeless Craft.
Rules of Betrayal highlights craftsmanship, redefining luxury through skill, precision, and dedication beyond modern disposable culture.
Subscribe to Haute Living
Receive Our Magazine Directly at Your Doorstep
Embark on a journey of luxury and elegance with Haute Living magazine. Subscribe now and have every issue conveniently delivered to your home. Experience the pinnacle of lifestyle, culture, and sophistication through our pages.
Haute Black Membership
Your Gateway to Extraordinary Experiences
Join Haute Black and unlock access to the world's most prestigious luxury events
