Vik Muniz Works With At-Risk Brazilian Students to Design Decor for Louis Vuitton’s New Aventura Location

To mark the opening of Louis Vuitton’s Miami boutique in Aventura Mall, the French fashion house invited New York-based Brazilian artist, Vik Muniz, to re-design the iconic LV logo.
Muniz — whose work with Brazilian landfill workers was the subject of the Oscar-nominated documentary “Wasteland“ — created a three-dimensional wooden sculpture composed of 23 Louis Vuitton logos atop a single base. The artist covered the pieces with printed canvas decorated with colorful drawings that were made in collaboration with students from the Brazilian non-profit organization, Spectaculu, which educates at-risk youth in arts, design, and photography. Louis Vuitton also made a donation to Spectaculu in honor of the store’s opening.
Louis Vuitton enthusiasts will find the luxury label’s full line at the Aventura Mall, including ready-to-wear, shoes, accessories, and watches at the temporary location, which will serve as the retail outlet’s home until the permanent space opens in fall 2012.
A regular patron of the arts, Louis Vuitton also initiated the Young Arts Project — a three-year art and education program dedicated to giving young London students access to curators, artists, and collectors. The art-driven program is done in partnership with London’s Hayward Gallery, Royal Academy of Arts, South London Gallery, Tate Britain, and Whitechapel Gallery.
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