From Russia To The Global Spotlight: An Insight Into The Model Career Of Valeriia Rykova

In the fast-paced world of fashion, Valeriia Rykova has made a name for herself, working with top designers and brands across Europe and Asia, particularly in Japan. In this interview, she shares insights into her life, career, and future aspirations.

Can you tell us a little about yourself and how you got started in modeling?

My name is Valeriia, but everyone calls me Val. I’m originally from Russia and have been modeling for over 10 years now. My journey began unexpectedly as I was scouted when I was 15 years old in my hometown. At that time in Russia modeling wasn’t that popular and there was not much information about it. My mother and other models that I met through my first agent were fundamental in my continuous interest to pursue this career.

What was your first model contract? Could you tell us more about global brands that you worked with?

I was 16 years old when had my first contract ever in Tokyo, Japan. I didn’t have any expectations from that trip, but was lucky to work for amazing brands. Through the years I worked with global companies such as Samsung, Honda, Panasonic, Lacoste, Uniqlo, Kipling, Sotheby’s, Moroccanoil and many others.

You’ve built a strong career in Japan and other parts of Asia. What drew you to this market?

At the time when I started those were great markets to earn money, to gain an experience and to be safe and guided, as I was quite young then. Besides, there’as a blend of tradition and modernity that’s inspiring. It was a very different and mysterious world from mine.

How does modeling in Japan compare to other markets?

Japan is very structured and detail-oriented. Punctuality and respect for the craft are key. Japanese people have the best manners and appreciation for the models, they always take care of you and make sure you feel great during the photoshoot. I’ve worked in many countries in Asia and Europe, but Japan is still my favorite market for work.

Have you faced any challenges working in Japan or Asia?

Definitely. Language was a challenge at first, but I made an effort to learn basic Japanese to communicate better. Also, cultural differences, like how business is conducted, took some adjusting. But overall, I’ve had a great experience, and I’ve learned so much from working in Asia.

You are well known in Japan as a model and present in multiple editorials of one of its most popular fashion & lifestyle magazines, LEON Magazine. Is there a particular reason you now moved to the U.S.?

Japan has been an incredible place for my career and I’ve had amazing opportunities, worked with top brands, and built a strong presence in the industry. But as a model, I always want to grow and challenge myself in new markets.

The U.S. offers a different kind of exposure, with even bigger campaigns, more diverse opportunities, and a chance to work with some of the most influential names in fashion. I don’t see this as leaving Japan behind, but rather expanding my career on a global level. I hope to continue working in Asia and Europe while also building my career in the U.S. fashion scene.

What are some of your future career goals?

One of my biggest career goals is to work with specific brands in the U.S. market, as this has been a long-time dream of mine. Being new to this market, I see it as an exciting challenge and a huge opportunity for growth.

For me, modeling is more than just looking good in front of the camera; it’s about storytelling, self-expression, and creating a positive influence and a good example.

Beyond modeling, I’m also interested in Yoga and mental well-being is something I deeply care about. I believe that true success comes from balance, not just in career achievements but in all aspects of life.

Any advice for aspiring models who just take a first steps in their careers?

Be professional, adaptable, and open to learning new cultures. To be a good model you have to be a good person too; respect other people, be nice to them, build long time relationship with clients and agencies and love what you do.

Now that you’ve signed with Ford Models, one of the best modeling agencies in the world, do you have any plans to expand your career in the U.S.?

Absolutely! Signing with Ford Models is a big milestone for me, and I’m really excited about the opportunities in the U.S. market. I have a few upcoming campaigns here in United States, and possibly a new fashion collaboration. For the nearest time I want to focus more on American Market, since it also has the best photographers and many top designers.

How do you think working in the U.S. will be different from your experience in Asia and Europe?

The U.S. market is very fast-paced and highly competitive. While Asia is structured and detail-oriented, Europe is more relaxed and creative, the U.S. has a more free-spirited and bold approach to fashion and dynamic rhythm. There’s also a stronger emphasis on personal branding, so I’m excited to explore that side of my career more.

Are there any specific brands, designers, or photographers you’re hoping to work with in the U.S.?

There are so many. I would love to work with brands like Ralph Lauren, Marc Jacobs, Tom Ford, Calvin Klein and also sport brands as Nike, Lululemon, Alo yoga. Editorially, shooting for Vogue US, Harper’s Bazaar, or W would be amazing. And of course, working with legendary photographers like Steven Meisel or Annie Leibovitz would be an honor. I also love works of Dan Beleiu, Tyler Mitchell and Gregory Harris.

What excites you the most about this next phase of your career?

The challenges and new opportunities. Stepping into a new market always comes with growth, and I’m looking forward to pushing my boundaries. The U.S. has so many options, from high fashion and magazines to commercial and even entertainment. I feel like this is just the beginning of something very exciting!