Temporary Gucci Beauty Pop-Up Opens On Melrose For New Mascara Launch In L.A.

Photo Credit: BFA for Gucci

For the first time ever, Gucci has opened the doors to its experiential consumer pop-up experience on Melrose Avenue, in celebration of the brand’s Mascara L’Obscur launch. Called “Gucci Beauty Network Studios” and in partnership with beauty haven Sephora, visitors will have the opportunity to immerse themselves into the world of Gucci Beauty in exciting (and Instagrammable) ways.

Photo Credit: BFA for Gucci

In addition to the ability to do their own screen tests, guests can find their way around the Gucci Beauty makeup set, kick back and relax in the Gucci Guilty diner, explore memories in the Gucci Mémoire d’une Odeur library and pick their favorite floral in the Gucci Bloom dressing room, among other activities.

Photo Credit: BFA for GucciPhoto Credit: BFA for GucciPhoto Credit: BFA for Gucci

Photo Credit: BFA for GucciPhoto Credit: BFA for Gucci

Photo Credit: BFA for Gucci

Photo Credit: BFA for Gucci

Photo Credit: BFA for Gucci