Photo Credit: BFA
The East End haven for the rich and famous was in full swing over July 4th weekend, drawing in New York socialites, celebrities and uber-philanthropists for an extra-long holiday weekend in the Hamptons. To celebrate in true Hamptons-style, billionaire Jonathan Tisch and his wife Lizzie threw a posh fête at their private estate in Bridgehampton in honor of the FLOUR SHOP Founder Amirah Kassem’s cakebook launch, The Power of Sprinkles, as well as the release of her new Williams Sonoma dinnerware collection.
Photo Credit: BFA
Kassem has made waves not only in New York, but all over the country, via our Instagram feeds with her equally photogenic and delicious signature cake. Dubbed as “the explosion cake,” the colorful, multi-tiered cake is decorated with sprinkles and explodes with rainbow confetti upon cutting. It’s become so popular that Kassem has been tapped to write her first “cakebook,” and additionally create a special line of dinnerware for premier gourmet food and professional home cookware brand, Williams Sonoma.
Photo Credit: BFA
Kassem celebrated at the Tisch’s mansion amongst A-listers including fans and friends like Drew Barrymore, Neil Patrick Harris and David Burtka, Brooke Shields, Christy Turlington Burns, Jill Martin, Ezra J. Williams, Logan Horne and Shoshanna Gruss and many more.
Photo Credit: BFA
Guests enjoyed the always-generous hospitality of the philanthropic Tisch couple as well as drinks, delicious food and beverage and picturesque backyard views of the Hamptons on the eve of July 4th. The evening served as the perfect kickoff for the action-packed holiday weekend.
For more information on The Power of Sprinkles or the Williams Sonoma dinnerware collection, please visit Kassem’s FLOUR SHOP site here.
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