The Spectacular Color Factory Is Now Open

Photo Credit: Paul Ferney and Amy Moss for Color Factory

Over the weekend, the same type of images kept popping up on our Instagram feed. The shots that were repeated by different photographers? A massive wall of 10,000 different colored ribbons, a huge room filled with yellow plastic balls, and an explosion of confetti. All of these pictures were taken at the Color Factory, a new interactive museum-like pop-up in downtown San Francisco on Sutter Street. The two-story color experience was created by Oh Happy Day, the best celebration resource on the internet and a website devoted to DIY party crafts.

a camouflaging stripe sight at @colorfactoryco

A post shared by Anna-Alexia Basile (@annaalexia) on Jul 30, 2017 at 8:14pm PDT

The playground of pigment opens to the public tomorrow, but over the weekend there was an opening party and SF’s top influencers—Emily Holt, Hooman Khalili, and Anna-Alexia Basile to name a few—were all in attendance. Oh Happy Day’s founder Jordan Ferney tapped artist Leah Rosenberg and designer Erin Jang to help her create the 12,000-square foot color extravaganza. There are 15-site specific works by collaborators and artists, each focusing on a different color. Along with Rosenberg and Jang, participants include Jacob Dahlgren, Tom Stayte, Geronimo Balloons, Tosha Stimage, Andrew Neyer & Andy J. Miller, Jessica Hische, Carissa Potter, Randi Brookman Harris, and Stanton Jones. “I’m so excited to share Color Factory with the world,” Ferney said in a statement. “We’ve brought together this talented group of artists and creatives, with a deep love for color, to make these delightful experiences. So, put on your favorite hue and come lose yourself in 10,000 colored ribbons, sink into a giant yellow ball pit, catch some rainbows, smell colorful memories, and taste a spectrum of San Francisco treats.”

Photo Credit: Paul Ferney and Amy Moss for Color Factory Besides the aforementioned ribbons, yellow ball pit, and confetti room, other highlights of the exhibition are a seven-foot lazy Susan that serves technicolor treats by Chantal Guillon, Craftsman and Wolves, and Doughbies, a glass-walled balloon room, and a wall of smells that are evocative and clever—think your grandmother’s perfume. Color Factory has also commissioned 17 specialty color experiences throughout SF. After you visit the factory, guests are invited to seek out a pink drink at the Boba Guys or a custom temporary tattoo at Moth and Dagger.

We came, we saw, we confettied ??? Visit @colorfactoryco opening 8/1. It’s ??? (full tour on @heroshopsf story) A post shared by Emily Holt (@holt_sf) on Jul 28, 2017 at 8:42pm PDT