The New Ferragamo Hug Bag Is This Season’s ‘It’ Bag

One of Ferragamo’s most coveted pieces, the Ferragamo Hug bag, has recently undergone a major revamp, marking itself as a new timeless classic in the world of accessories. For the Italian fashion house’s Pre-Spring 2025 collection, Creative Director Maximilian Davis debuts the beloved Hug in a new soft iteration alongside its signature classic models. The latest version features a single strap designed to be worn over the shoulder. A new, unstructured, and lightweight feel gives this piece a sense of ease and simplicity, while two dials create a natural movement for the bag, which then folds sinuously back on itself.  

Photo Credit: Courtesy of Ferragamo

Inspired by the movement of a hug and the signifying emotional gesture, the Hug bag represents the quintessence of Gerragamo’s heritage of creative craftsmanship and meaning. During the creative process, Davis views heritage through modernity and sophisticated luxury in the versatility of everyday objects. Each of these ideas is expressed through the quality of the house’s signature leathers, shapes, and exquisite and thoughtful details. 

Photo Credit: Courtesy of Ferragamo

With a new and relaxed silhouette, the latest Hug bag presents as an everyday essential that suits a modern and contemporary lifestyle. The inside of the bag features a contrasting color to its exterior, which folds and is closed by a simple magnet.

Photo Credit: Courtesy of Ferragamo

The purse is available in two sizes and several chic colorways for the season. The new icon takes on its new shape through Ferragamo’s authentic feeling of excellence and craftsmanship.