Interior Design Elite Celebrate the Launch of The Studio at One Kings Lane

Susan Feldman and Ali Pincus
Susan Feldman and Ali Pincus

Photo Credit: Praise Santos for Editor at Large

Last week, San Francisco’s well-heeled decorators and design enthusiasts converged on the offices of One Kings Lane at a celebration in honor of the interior decor company’s new studio. Located in the airy Soma headquarters of One Kings Lane, The Studio is a chic and stylish showroom that allows shoppers to get a first hand look at everything the website has to offer. It’s not a boutique, but rather a stylish comfortable setting in which you can touch, feel, and see One Kings Lane’s assortment of online home goods.


One Kings Lane’s founders, Ali Pincus—looking chic in a royal blue J.Crew crinoline ball skirt—and Susan Feldman—in a flattering nude sheath—were at the launch party mingling with friends and employees. Other notables included Pincus’s close friends Alexis Traina and Zem Joaquin, industry insiders Bradford Shellhammer and Jonathan Rachman, and editors Erin Feher, of Habitat, and Joanna Linberg, of Sunset. One Kings Lane’s CEO, Dinesh Lathi, was quite the suave and engaging host. He personally greeted practically every party reveler with a handshake and captivating conversation. Guests sipped on The Studio Sparkler, a lavender, gin and champagne cocktail similar to a classic French 75. Platters piled high with cheese, dried fruit, nuts, and charcuterie sat elegantly on The Studio’s sleek coffee tables. Passed snacks included crostini with melted mozzarella and tomato, prosciutto-wrapped cantaloupe, and marinated mushrooms.


Anyone can book a complimentary consultation with One King’s Lane’s interior experts at The Studio. During the meeting, a personal designer will answer questions, provide tips and inspiration, and help you navigate the vast collection of decor items for sale on the website. The designer will also create a concept for your space and you’ll leave with a shoppable list of One Kings Lane products. “Think of it as chatting with a stylish friend who can help you make decisions,” Feldman explained. Studio-goers are encouraged not to show up empty handed. To maximize your appointment, bring images of your current space, floor plans, measurements, and anything else that will illustrate your vision clearly to the designer. The great thing about the studio is that the look and feel will change seasonally. Products will be constantly updated, so each time you visit there is a chance to come across something new.