Say Hello to Midtown’s Newest Luxury Hotel: New York Edition

In 2007, hotelier Ian Schrager joined forces with international hospitality company Marriott and conceived Edition, the next chapter in both brands’ hotel story. Following a few bumps in the road, in May Schrager and Marriott debuted New York Edition, and we are loving the new property.

Billed as a “home away from home” for leisure and business travelers, the New York Edition features plush living quarters that is sure to make any haute traveler swoon. Guests enter into a dark oak wood paneled foyer, channeling an upscale New York apartment in the 1920s. The 273 unique guest rooms are serene and comforting. Guests can enjoy custom imported linens, natural stone bathrooms with enclosed rainforest shower, custom-made Le Labo bathroom amenities with signature, exclusive scents.

The posh property boasts three gathering places for guests to enjoy bespoke cocktails and delectable fare. Located on the second floor The Clocktower Hotel is under the direction of executive chef Jason Atherton and offers a menu of updated classics and contemporary British far. The Lobby Bar, which overlooks Madison Square Park features signature cocktails like the Edition Owl and the cheeky “High Tea” (served in a teapot for sharing). Lastly, but surely not least, is Gold Bar where guests can sip craft cocktails under the three-foot fiberglass globe chandelier designed by Eric Schmitt, which is suspended over the intimate horseshoe shaped bar made entirely of 24k gold leaf.

The property also boasts a number of haute conveniences. Visitants can enjoy 24-hour room service, twice daily housekeeping service, a fully stocked minibar, complimentary bottled water daily, newspapers of your choice delivered to your door upon request as well as specially programmed iPods and iPads (available upon request) with docking station.

The purpose behind the new brand is to addresses new cultural and social imperatives that Mr. Schrager believes have emerged, while catering to a new generation of travelers who demand a unique experience.

“Together Marriott and I have a new vision and plan to radically rethink and catapult the boutique/lifestyle category hotel into the present by capturing the spirit of the times,” Mr. Schrager said. “People today are sophisticated and they understand good design, quality, originality and commitment to excellence. They will not accept something derivative and want the ethos and soul of a hotel to be authentic and have character as well as provide impeccable, modern and gracious personalized service that is at the same time luxurious yet down to earth. It is the ultimate balancing act of these apparent contradictions to achieve this and simultaneously create a hotel that is specific and customized yet universal. We intend to make this type of lodging widely accessible and available for the first time to everybody around the world who wants it.”

See more photos below:

Photos via New York Edition